They say the best things in life are free, and what could be better than winning a lifetime supply of two American favorites—pizza and Coca-Cola®? Following the successful launch of its Hot & Fresh Pizza, The Fresh Market has partnered with The Coca-Cola Company to enhance the dining experience for its customers. Imagine indulging in the quality and deliciousness of a Hot & Fresh pizza paired with the refreshing taste of Coca-Cola, for life. This dream can now become a reality!
Recent findings from Datassentials (Keynote Report Pizza Jan. 2024) reveal that an impressive 83% of consumers have enjoyed pizza in the past two weeks, underscoring its popularity and frequent consumption in today’s society. This highlights the relevance of The Fresh Market and Coca-Cola’s Sweepstakes, which taps into a high-demand market where pizza remains a beloved staple.
How to Enter and Win
There are two ways to enter the sweepstakes. Members of The Fresh Market Ultimate Loyalty Experience automatically qualify for the chance to win the “Hot & Fresh Pizza and Coca-Cola for Life” sweepstakes every time they purchase a Hot & Fresh Pizza and any non-alcoholic Coca-Cola beverage in the same transaction between June 19 and August 13, 2024. For those not making a qualifying transaction, Loyalty program members can complete the sweepstakes entry form here.
The sweepstakes features two incredible prizes:
- Grand Prize: One lucky winner will receive Hot & Fresh Pizza and Coca-Cola for life!
- First Prize: Each of the 162 Fresh Market stores will randomly select one winner to receive free Hot & Fresh Pizza and Coca-Cola products for one year!
Kevin Miller, Chief Marketing Officer of The Fresh Market, expressed enthusiasm about the partnership: “We are thrilled to partner with Coca-Cola for this exciting sweepstakes. Our goal is to continuously enhance our guests’ shopping and dining experiences, and what better way than by offering a lifetime supply of two of America’s most beloved staples—Hot & Fresh Pizza and Coca-Cola.”
Enhancing the Pizza Experience
To make the experience even more enjoyable, The Fresh Market and Coca-Cola are offering special pizza bundles until December 31, 2024. Pizza lovers can choose between two bundles:
- 12″ Pizza Bundle ($20)
- 16″ Pizza Bundle ($25)
Each bundle includes:
- The Fresh Market Hot & Fresh Whole Pizza (choose from all varieties)
- TFM Gelato (30.4 oz, choose from all varieties)
- Coca-Cola Mini (1) 6-pack Mini Can (45 fl. oz) or (2) 20 oz. bottles (choose from all varieties)
“We are delighted to collaborate with The Fresh Market to bring this unique sweepstakes to our customers,” said Linara Zakirova, Head of Amazon & Natural at The Coca-Cola Company. “This partnership not only offers an unbeatable dining experience but also provides incredible value to our loyal customers.”
Join the Hot & Fresh Pizza Club
From July 3 to September 17, 2024, existing and new members of The Ultimate Loyalty Experience can join the Hot & Fresh Pizza Club. By purchasing eight (8) Hot & Fresh Pizzas during this period, members will receive the next 12” Hot & Fresh Pizza for free. Enrollment is automatic with the initial Hot & Fresh Pizza purchase.
Taste Test Winner
Before launching the new Hot & Fresh pizza, The Fresh Market conducted a blind taste test comparing its pepperoni pizza to that of a leading pizza chain. The results were impressive, with 61% of participants preferring The Fresh Market’s Hot & Fresh Pepperoni Pizza over Domino’s® 1-topping Pepperoni Pizza.*
*Of 502 total respondents in a blind taste test of The Fresh Market NEW Hot & Fresh Pepperoni Pizza versus Domino’s® 1-topping Pepperoni Pizza, 61% preferred The Fresh Market pepperoni pizza over Domino’s® pepperoni pizza. Domino’s® is a registered trademark of Domino’s IP Holder, LLC.
