Ulta Beauty World Set to Debut in San Antonio This Spring with an Unparalleled Beauty Experience
Ulta Beauty, the nation’s largest specialty beauty retailer, is thrilled to introduce an immersive and experiential beauty event like no other—Ulta Beauty World—set to make its grand debut in San Antonio, Texas, this spring. Scheduled for April 26, 2025, this exclusive one-day event will be a vibrant celebration of beauty, self-expression, and innovation, bringing together industry experts, beauty enthusiasts, top brands, and creators in a dynamic, interactive setting.
This highly anticipated experience will take place from 9 a.m. to 4 p.m. CT, with doors opening as early as 8 a.m. CT, allowing early attendees to be among the first to explore and engage with cutting-edge beauty trends, live demonstrations, expert-led tutorials, and one-of-a-kind interactive beauty experiences. Ulta Beauty World is designed to provide attendees with unprecedented access to the latest in makeup, skincare, hair care, and wellness—all under one dazzling roof.
An Unforgettable Beauty Experience Awaits
Ulta Beauty World is more than just an event—it’s a beauty lover’s dream come true. Guests will be treated to an array of exclusive activities designed to inspire, educate, and entertain, offering them the chance to immerse themselves in the ever-evolving world of beauty. Here’s a sneak peek at what attendees can expect:
1. Meet the Icons Behind the Brands
Get up close and personal with top beauty founders, creators, and industry leaders who have shaped the landscape of beauty. Engage in candid conversations, gain insider knowledge on upcoming beauty innovations, and hear directly from the visionaries behind some of today’s most beloved and emerging brands. Whether it’s skincare pioneers, top hairstylists, or renowned makeup artists, attendees will have the rare opportunity to meet the faces behind the brands they adore.
2. Live Demonstrations & Tutorials by Ulta Beauty’s Pro Team
Learn the latest beauty techniques and trends from Ulta Beauty’s Pro Team, who will be hosting live demonstrations throughout the day. Whether it’s mastering the perfect smokey eye, achieving an effortless glow, learning the latest hairstyling techniques, or discovering the secret to long-lasting makeup, these hands-on tutorials will empower attendees with pro-level beauty skills they can incorporate into their own routines.
3. On-the-Spot Product Sampling & Exclusive Brand Activations
Attendees will have the unique opportunity to test and experience an extensive selection of luxury and drugstore beauty brands across multiple categories, including makeup, skincare, haircare, and wellness. Guests can enjoy exclusive product launches, receive complimentary samples, and discover new favorites to elevate their beauty regimen.
4. The Interactive Signature Studio – Create, Customize & Express Yourself
Unleash your creativity in The Interactive Signature Studio, where guests can customize beauty goodies to take home unique keepsakes. Personalize tote bags, design custom beaded bracelets and keychains, or add flair to your look with a personalized cowboy hat—all while celebrating beauty and self-expression with fellow enthusiasts.
5. The Ultimate Beauty Party – Beats, Bites & Sips
No beauty event is complete without good vibes, great music, and delicious treats. Guests can enjoy:
- Live music from an energetic DJ, setting the perfect atmosphere for a day filled with fun and discovery.
- Refreshing beverages from Heywell to keep attendees hydrated and glowing.
- Sweet treats from Ulta Beauty’s mobile carts, offering delicious snacks to enjoy in between sessions.
6. Score the Ultimate Swag Bag – Valued at Over $1,000!
Every attendee will receive an exclusive BEIS Weekender Bag, packed with over $1,000 worth of beauty and wellness essentials. This curated swag bag ensures that the experience doesn’t end when the event does—guests can continue their beauty journey at home with full-sized and deluxe products from Ulta Beauty’s top-tier brands.
Ulta Beauty’s Vision – Bringing People Together Through the Power of Beauty
Ulta Beauty has long been at the forefront of making beauty accessible, diverse, and inclusive. Ulta Beauty World is an extension of this mission, providing a one-of-a-kind space for beauty enthusiasts to connect, explore, and celebrate beauty in its many forms.
“We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together,” said Kelly Mahoney, Chief Marketing Officer at Ulta Beauty. “With Ulta Beauty World, we’re inviting beauty lovers to step into our world like never before—offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us. We’re thrilled to welcome beauty lovers of all generations and celebrate the very best of beauty in a truly unforgettable way.”
How to Secure Your Spot
Passes for Ulta Beauty World will be available for purchase starting February 27, 2025. Given the limited availability, beauty enthusiasts are encouraged to act fast to reserve their spot at this exclusive event.
To purchase tickets and find more details about the event, visit https://www.ulta.com/ultabeautyworld. Stay updated on the latest announcements and behind-the-scenes sneak peeks by following Ulta Beauty on social media (@ultabeauty).
Final Thoughts – A Beauty Experience Like No Other
Whether you’re a die-hard beauty aficionado, a casual enthusiast, or someone looking to explore the latest beauty innovations, Ulta Beauty World offers an immersive, hands-on experience that celebrates the artistry, self-expression, and inclusivity of beauty.
With a powerhouse lineup of industry experts, exclusive experiences, personalized beauty activations, and luxurious swag bags, this event is not to be missed. Mark your calendars, grab your best beauty-loving friends, and get ready to step into Ulta Beauty’s world like never before.
See You in San Antonio!
Get ready for a game-changing beauty celebration where you can learn, explore, connect, and glow—because beauty is more than skin deep, it’s about self-expression, empowerment, and community. Ulta Beauty World is here to transform the way we experience beauty, and it all begins this April 26, 2025, in San Antonio!
