Totino’s Pizza Rolls Makes Big Game Debut with Hilarious New Ad Featuring Tim Robinson and Sam Richardson
In a highly anticipated move, Totino’s Pizza Rolls has unveiled its first-ever Big Game commercial titled “Chazmo Finally Goes Home.” The ad brings back the comedic duo of Tim Robinson and Sam Richardson, who reprise their roles as suburban dads navigating life alongside Chazmo, an otherworldly pizza roll enthusiast. This marks not only the frozen pizza category’s debut in the Big Game but also General Mills’ return to the event after more than a decade. With its signature humor and heartwarming twist, the campaign aims to elevate Totino’s from a beloved Midwestern favorite to a nationwide sensation.
A Star-Studded Collaboration for Football’s Biggest Night
The creative forces behind “Chazmo Finally Goes Home” are nothing short of impressive. Written by Zach Kanin, known for his work on I Think You Should Leave and Detroiters, and directed by Alice Mathias, another veteran of I Think You Should Leave, the ad delivers the quirky, laugh-out-loud humor fans have come to expect from this team. For Robinson and Richardson, returning to the world of Chazmo was a no-brainer.
“Fans can tune in on game day to see their favorite Totino’s Pizza Rolls and favorite Detroiters like they’ve never seen before,” said Tim Robinson.
The story picks up where last fall’s viral hit “Chazmo Goes Home” left off. In that initial installment, viewers were introduced to Chazmo, an intergalactic visitor who bonded with neighborhood kids over their shared love of Totino’s Pizza Rolls. However, his insatiable appetite for the snack quickly became a running joke—and a source of chaos—for Tim and Sam’s characters. Now, as the pair prepares to bid farewell to their extraterrestrial friend, things take an unexpected turn that leaves everyone scrambling.
The Plot Thickens: A Heartfelt Yet Hilarious Farewell
In “Chazmo Finally Goes Home,” Tim and Sam attempt to give Chazmo a proper send-off. Armed with a bag of his beloved Totino’s Pizza Rolls, they set the stage for what should be a touching goodbye. But true to form, the moment is anything but predictable. Just as emotions start to run high, Chazmo’s departure takes a surprising detour, leaving the two dads in stunned silence while chaos ensues.
This blend of heartfelt sentiment and slapstick comedy perfectly encapsulates the Totino’s brand ethos: fun, flavorful, and unforgettable. As Blake Holman, Business Unit Director at Totino’s, explained, “Totino’s Pizza Rolls promised fans a humorous, memorable Big Game ad debut, and we’re delivering.”
Holman added, “We’re proud to partner with Tim, Sam, Zach, and Alice to create an ad that will leave you hungry for more—from both the brand and our snacks—as we continue to expand nationally.”
Breaking Barriers: Firsts for Frozen Pizza and Spanish-Language Ads
For Totino’s, this year’s Big Game represents several milestones. Not only is it the first time a frozen pizza brand has made its way into the coveted advertising lineup, but it also underscores the company’s commitment to reaching diverse audiences. Alongside “Chazmo Finally Goes Home,” Totino’s is bringing back “Hang Time,” its first-ever Spanish-language ad for the Big Game.
“Hang Time” will air separately on Fox Deportes and Telemundo during February’s festivities, ensuring that Totino’s message resonates across language barriers. By expanding its reach through inclusive storytelling, Totino’s hopes to solidify itself as a household name beyond its Midwestern roots.
Behind the Scenes: Crafting Comedy Gold
The success of “Chazmo Finally Goes Home” wouldn’t have been possible without the collaboration between General Mills and its partners, including Dentsu Creative, UM, Edelman, and The Social Lights. Together, they crafted an ad that balances absurdity with relatability—a hallmark of effective comedy.
Sam Richardson reflected on his experience working with Chazmo, saying, “I never got to really know Chazmo, but at least I got to spend the time enjoying Totino’s Pizza Rolls.” His comment highlights the lighthearted tone of the campaign, which emphasizes enjoyment and connection over perfection.
Why Totino’s Is Betting Big on Humor
Humor has long been a cornerstone of successful advertising, especially during events like the Big Game. With millions of viewers tuning in specifically for the commercials, brands face immense pressure to stand out. Totino’s approach—leveraging fan-favorite comedians and crafting a narrative around its product—ensures that its ad won’t just entertain but also leave a lasting impression.
By introducing Chazmo as a recurring character, Totino’s taps into the power of storytelling to build brand loyalty. Fans aren’t just buying pizza rolls; they’re investing in a universe filled with laughs, surprises, and plenty of cheesy goodness.
How Fans Can Join the Fun
As excitement builds for the Big Game, Totino’s encourages fans to stock up on their favorite snacks ahead of Sunday’s showdown. Viewers can catch “Chazmo Finally Goes Home” live during the broadcast or watch it early on YouTube. Additionally, the brand invites followers to visit Totinos.com and engage with @Totinos on Instagram for exclusive content and updates.
Whether you’re hosting a watch party or simply enjoying the game solo, Totino’s Pizza Rolls promises to deliver the perfect combination of flavor and fun. And with “Chazmo Finally Goes Home” stealing the spotlight, there’s no better way to celebrate football’s biggest night than with a side of intergalactic hilarity
