Toshiba Global Commerce Solutions’ exhibition booth at NRF 2024 and its company website have been recognized in the 22nd Annual American Business Awards®. The NRF 2024 exhibition booth received the Gold Stevie® Award in the Brand & Experiences – Exhibition Experience category, while the company’s website earned the Silver Stevie® Award in the Achievement in Web Design category.
We are delighted to receive this recognition for our strategic marketing efforts aimed at addressing retailers’ most critical challenges,” said Fredrik Carlegren, VP and Head of Marketing & Communications at Toshiba Global Commerce Solutions. “Our commitment to a customer-centric approach has enabled us to deliver innovative solutions that enhance the shopping experience, exemplified by initiatives like our events and website. NRF Big Show, the premier retail-focused exhibition in the U.S., provides a platform to showcase our cutting-edge technology and build trust with stakeholders. Our website also plays a pivotal role in communicating our value proposition and engaging stakeholders. We are honored to have these essential touchpoints acknowledged for their excellence.
At NRF 2024, Toshiba’s booth featured lifestyle imagery and compelling narratives, highlighting solutions for retail challenges such as shrinkage and workforce management. Collaborating with longstanding partner Exhibitus, Toshiba showcased a frictionless shopping experience integrating modular technologies. Utilizing facial recognition, AI, computer vision, and the ELERA® Commerce Platform, shoppers navigated seamlessly from entry to payment, supported by features like dynamic pricing, live shelf mapping, inventory management, and personalized customer interactions.
As an experiential marketing agency, Exhibitus aims to elevate brands through meaningful engagements. We congratulate Toshiba Global Commerce Solutions on their well-deserved recognition and are proud to have supported their award-winning journey for over a decade, from trade shows to digital environments,” commented Brad Falberg, President of Exhibitus. “We look forward to Toshiba’s continued success.
The website redesign was part of a broader brand storytelling initiative, enhancing Toshiba’s digital presence in collaboration with Atlantic BT. Extensive research and user-centric design principles informed updates to the site, ensuring it meets stakeholder expectations for usability and mobile accessibility.
“The success of the website redesign reflects the exceptional partnership between Atlantic BT and Toshiba Global Commerce Solutions, focusing on user needs and business objectives,” added Rachel McKay, UX Designer at Atlantic BT. “We are honored to collaborate with Toshiba on this transformative project.”
The American Business Awards, known as the Stevies, recognize excellence in U.S. businesses across various sectors. Winners were honored at a gala ceremony at the Marriott Marquis Hotel in New York City on June 11, attended by over 300 industry professionals who participated in the judging process.
