Toshiba at EuroCIS 2025 Revolutionizing Retail with Cutting-Edge Solutions
As EuroCIS 2025 approaches, Toshiba Global Commerce Solutions is set to make a significant impact at the international trade fair, showcasing its latest innovations designed to empower retailers through advanced technology. Held from February 18-20 in Düsseldorf, Germany, EuroCIS will be the premier platform for retail technology companies to present state-of-the-art solutions. Toshiba, exhibiting at booth #B42 in Hall 9, aims to redefine the retail experience by leveraging artificial intelligence (AI), computer vision, and other transformative technologies.
According to Robin Lyon, Executive Director of Channels & Marketing at Toshiba Global Commerce Solutions, the goal is to enable retailers to “create their own tomorrow” by adopting Toshiba’s modular MxP® hardware, software, and services. “In a world brimming with possibilities, every retailer can shape their own future and deliver exceptional customer experiences and growth with the help of an experienced partner,” Lyon stated. Toshiba’s comprehensive approach integrates AI-driven automation, self-service technologies, and robust security solutions to support retailers of all sizes and segments.
Key Innovations Showcased at EuroCIS 2025
At EuroCIS, Toshiba will unveil an impressive suite of innovations aimed at addressing key retail challenges, from enhancing customer experiences to minimizing losses. These advancements span self-checkout solutions, flexible point-of-sale (POS) systems, AI-powered retail media platforms, and smart refrigeration management.
1. Next-Generation Self-Checkout Solutions
EuroCIS Toshiba’s Modular eXpansion Platform (MxP®) represents the latest evolution in self-checkout solutions, offering a sleek, adaptable design that caters to various retail segments. Some of its most notable features include:
- Advanced Loss Prevention: Leveraging AI, computer vision, and Internet of Things (IoT) sensors, the MxP® system enhances security by detecting shrinkage and preventing fraud.
- Faster Transactions: Toshiba’s innovative produce recognition capabilities streamline checkout by automatically identifying items, reducing manual input and improving efficiency.
- Enhanced Security with TCx® EDGEcam+ Cameras: These cameras monitor customer behavior without requiring in-store servers, offering a seamless security solution for retail environments.
- Scan-Free Self-Checkout with MxP® VisionKiosk: This state-of-the-art solution allows customers to check out items without scanning barcodes, using computer vision and AI to recognize products instantly.
2. Flexible POS Systems and Versatile Touch Displays
Toshiba is introducing the TCx® 820 all-in-one POS system and TCx® Touch Displays, designed to provide retailers with versatile and scalable solutions. Key attributes include:
- Multiple Configurations: The POS systems are available in five different formats, ensuring seamless integration into any retail environment.
- Flexible Display Options: Screen sizes range from 10″ to 24″ and support both landscape and portrait orientations, allowing for customized in-store setups.
- Sleek, Modern Aesthetic: Designed for both aesthetics and functionality, these POS systems cater to contemporary retail spaces with a focus on user-friendly interfaces and high-speed transactions.
3. AI-Driven Personalized Shopping Experiences
With in-store retail media gaining momentum, Toshiba is partnering with Catch Retail, an AI-powered retail media platform, to enhance in-store engagement. Catch Retail’s technology monetizes first-party data, allowing retailers and brands to:
- Reach new, targeted audiences within physical store environments.
- Deliver personalized promotions and advertising at key shopping touchpoints.
- Strengthen brand loyalty through AI-enhanced recommendations and interactive in-store experiences.
4. AI-Powered Refrigeration Management
Energy efficiency and sustainability are crucial for retailers, and Toshiba is bringing AI-driven refrigeration management to the forefront with Axiom Cloud. This solution helps retailers:
- Reduce energy consumption by optimizing refrigeration performance.
- Cut maintenance costs by predicting equipment failures before they occur.
- Improve operational efficiency with real-time monitoring and AI-powered analytics.
5. Toshiba Commerce Marketplace
As part of its commitment to fostering a collaborative retail ecosystem, Toshiba is expanding its Commerce Marketplace – a digital hub that connects retailers with industry-leading technology partners. This platform provides:
- Access to a broad range of cutting-edge solutions from partners such as Adyen, Zebra, Datalogic, Ingenico, Ecrebo, Qualcomm, Honeywell, and Aptos.
- Seamless integration of new technologies into existing retail infrastructures.
- Enhanced business operations, from payment processing to inventory management and in-store analytics.
Thought Leadership at EuroCIS: Toshiba on Stage
Beyond its cutting-edge technology demonstrations, Toshiba will also be sharing insights and expertise through presentations on the Blue and Red Stages at EuroCIS. These sessions will focus on crucial topics shaping the future of retail technology:
- February 18, 11:40 – 12:00 | Blue Stage (Hall 10 G65)
Topic: The Business Benefits of Switching to a Secure Retail Cloud
Speaker: Johnny Flynn, Retail Cloud Architect, Toshiba Global Commerce Solutions
This session will explore how cloud-based retail solutions can improve security, efficiency, and scalability for retailers looking to modernize their digital infrastructure. - February 19, 14:00 – 14:20 | Red Stage (Hall 10 G01)
Topic: From Simple Break-Fix Maintenance to Sustainable Business Availability Management
Speakers: Catherine Bataille, Director of Professional Services, and Dries de Beul, Technical Design & Solution Architect, Toshiba Global Commerce Solutions
This presentation will highlight how retailers can transition from traditional maintenance models to more sustainable, proactive business continuity strategies.
Shaping the Future of Retail with Toshiba
As the retail industry continues to evolve, the role of technology in enhancing customer experiences, reducing operational costs, and ensuring sustainability has never been more critical. Toshiba Global Commerce Solutions is at the forefront of this transformation, delivering intelligent solutions that empower retailers to stay ahead of market trends.
With its extensive portfolio of self-checkout innovations, AI-driven security systems, personalized shopping experiences, and cloud-based retail solutions, Toshiba is setting new standards for the modern shopping experience. Retailers attending EuroCIS 2025 will have the unique opportunity to experience these innovations firsthand and explore how they can leverage Toshiba’s technology to build smarter, more efficient retail environments.
Final Thoughts
EuroCIS 2025 will be an exciting event for the retail technology sector, and Toshiba Global Commerce Solutions is poised to be one of the standout exhibitors. By delivering cutting-edge solutions that integrate AI, automation, and cloud technology, Toshiba is helping retailers enhance efficiency, improve customer experiences, and drive long-term success.
For those looking to revolutionize their retail operations, Toshiba’s booth (#B42, Hall 9) at EuroCIS 2025 is a must-visit. Attendees will gain valuable insights into the future of retail technology and explore how Toshiba’s advanced solutions can support their business goals.
With a strong focus on innovation, sustainability, and customer-centric design, Toshiba continues to empower retailers to create their tomorrow—today.
