Too Faced, the playful yet serious makeup brand, has announced its debut in the U.S. Amazon Premium Beauty store, expanding access to its top-selling collections. This launch makes Too Faced the second brand from The Estée Lauder Companies’ portfolio to have a storefront in the U.S. Amazon Premium Beauty store. Customers will find iconic products like the Better Than Sex Mascara, the #1 Prestige Mascara in the U.S.*, the Born This Way complexion range, and popular lip gloss and lipstick assortments, which have established Too Faced as the #1 Lip Plumping Brand in the U.S.**
To enhance this launch, Too Faced has partnered with lifestyle content creator Darcy McQueeny, who will serve as the official Ambassador for its Amazon storefront. Darcy will feature her favorite Too Faced products on her Amazon storefront, host other influencers at the Too Faced headquarters for an immersive brand experience, and share product education and tutorials. Throughout the collaboration, she will also promote Too Faced favorites from the Amazon Premium Beauty store on her social channels.
“We always prioritize our consumers, and launching Too Faced in the U.S. Amazon Premium Beauty store aligns perfectly with that strategy,” said Tara Simon, Global Brand President of Too Faced. “We aim to reach new, highly-engaged beauty consumers and connect with our current fans on Amazon, a platform they already frequent. We are excited to offer an immersive brand experience with engaging product education, shoppable recommendations, and convenient doorstep delivery.”
Amazon customers can now discover, shop, and experience a wide range of Too Faced’s best-selling and viral makeup products. The storefront features products like Better Than Sex Mascara (original and waterproof), Lip Injection Extreme and Lip Injection Maximum Plump lip glosses, Born This Way Super Coverage Multi-Use Concealer, the Born This Way Natural Nudes Eyeshadow Palette, Better Than Sex Foreplay Mascara Primer, the viral Cloud Crush Blush, and new releases like the Chocolate Soleil Melting Bronzing & Sculpting Stick and Kissing Jelly Lip Oil Gloss. Start shopping now at Too Faced Amazon Store. Prime members enjoy fast, free shipping on every order.
Since 1998, Too Faced has made makeup fun and accessible with high-performing products. The brand is PETA-certified and committed to cruelty-free beauty. Follow @toofaced and @amazon on social media and shop the Too Faced Amazon Premium Beauty store at Too Faced Amazon Store.
