Thailand Buy Now, Pay Later Market Report 2025: Projected to Reach $6.6 Billion by 2030
Thailand BNPL Market to Hit USD 6.6 Billion by 2030 as Demand for Flexible Payments Surges
A new edition of the Thailand Buy Now Pay Later (BNPL) Business and Investment Opportunities Databook – Q3 2025 Update has been released, offering more than 75 key performance metrics covering market size, end-use segments, consumer demographics, business models, and competitive positioning across the country’s fast-growing BNPL sector.
Strong Market Expansion Expected
Thailand’s BNPL payment market is projected to grow by 14.9% in 2025, reaching approximately USD 3.94 billion. Between 2021 and 2024, the industry recorded an impressive compound annual growth rate (CAGR) of 24%, highlighting rapid adoption and strong consumer interest. Looking ahead, the market is forecast to expand at a CAGR of 10.9% from 2025 to 2030, increasing from USD 3.43 billion in 2024 to nearly USD 6.60 billion by 2030.
This growth is being fueled by rising e-commerce activity, increasing smartphone usage, and changing consumer attitudes toward alternative credit solutions. Services such as Grab PayLater reflect the rising demand for convenient, short-term financing options integrated directly into daily digital platforms.
As more providers enter the market and strengthen their presence, competition is expected to intensify. This will likely accelerate product innovation, improve customer experience, and expand use cases beyond traditional retail.
Rising Adoption Driven by E-commerce and Digital Payments
Thailand’s BNPL ecosystem is closely tied to the expansion of e-commerce, where flexible installment options are becoming a standard feature at checkout. Consumers are increasingly turning to BNPL as an alternative to credit cards due to its transparent pricing and manageable repayment model.
Online retailers view BNPL as a powerful tool to increase conversion rates, lower cart abandonment, and boost average transaction values. This trend is particularly strong among younger consumers and first-time digital finance users who prefer short-term, low-commitment payment methods.
Over the coming years, BNPL offerings are expected to expand beyond e-commerce and move deeper into industries such as travel, food delivery, transportation, lifestyle services, and entertainment.
BNPL Integration Across Digital Platforms
The integration of BNPL into super apps and online ecosystems is reshaping the way consumers transact in Thailand. Platforms like Grab have already added PayLater features, enabling users to accumulate purchases and settle them at the end of the month.
As digital wallets, marketplaces, and service apps adopt similar models, BNPL is transitioning from an optional add-on to a core payment choice. This makes short-term financing widely available for retail goods, services, and mobility solutions.
Such accessibility is expected to further drive adoption, but it will also draw greater regulatory attention as the sector matures. Authorities may introduce stronger guidelines to ensure transparency, affordability, and responsible lending.
Competitive Landscape Strengthens
Several leading companies are shaping the BNPL ecosystem in Thailand, offering installment services across a wide range of retail categories:
- Atome – A major regional BNPL platform serving fashion, electronics, and lifestyle retailers
- K PAY LATER – Kasikornbank’s BNPL service integrated into its digital banking ecosystem
- SpayLater – A popular installment service embedded in e-commerce platforms
- Pay Next – A flexible deferred payment solution supporting multiple merchant categories
With rising consumer interest, both international and domestic fintech firms are seeking entry into the Thai market. Strategic partnerships between banks, fintech companies, and retailers will play a key role in driving wider adoption.
Partnerships and Industry Collaboration Accelerate Growth
Collaborations between BNPL companies, financial institutions, and payment networks can significantly extend market reach. These alliances allow BNPL providers to tap into established customer bases while offering merchants access to new financing tools that support sales growth and customer retention.
Similar to international collaborations seen in major economies, Thailand is expected to witness more cross-sector partnerships as the ecosystem evolves. Such strategies will help mainstream BNPL services and enhance user trust.
Market Coverage and Data Scope
The databook offers detailed insights into Thailand’s BNPL market, including:
Market Breakdown by Provider
- Atome
- K Pay Later (Kasikornbank)
- Pace
- Hoolah
- Grab PayLater
- Split
- Pine Labs
- Akulaku
- Kredivo
Market Size & Performance Indicators
- Gross merchandise value trends
- Transaction volume patterns
- Average order value analysis
Revenue Streams
- Merchant commission income
- Late payment fees
- Pay-now and other revenue segments
Consumer & Operational KPIs
- Active user base
- Bad debt levels
- Loan purpose: short-term vs. long-term
- Demographic trends (age, income, gender)
Business & Distribution Models
- Two-party vs. three-party BNPL
- Open-loop and closed-loop systems
- Standalone providers vs. banks and marketplaces
- Online vs. point-of-sale channels
Industry Usage
- Retail and fashion
- Home improvement
- Travel and tourism
- Media and entertainment
- Services sector
- Automotive
- Healthcare and wellness
BNPL Becoming a Core Part of Thailand’s Digital Finance Ecosystem
As consumer preferences shift toward flexible, app-based financial services, Buy Now, Pay Later is positioned to become a mainstream payment method in Thailand. The combination of strong digital infrastructure, high smartphone penetration, and a young population is creating a favorable environment for sustained growth.
Going forward, regulatory frameworks, technological upgrades, and responsible lending practices will shape the next phase of development. However, the outlook for Thailand’s BNPL market remains strongly positive, with long-term opportunities for investors, fintech companies, retailers, and digital platforms alike.
Source link:https://www.businesswire.com/
