
SymphonyAI’s Connected Retail Solutions Drive ROSSMANN Group’s Expansion into Switzerland
SymphonyAI, a pioneer in predictive and generative AI SaaS solutions, today announced that ROSSMANN Group, a leading German health and beauty retailer, will utilize SymphonyAI’s store and space planning technologies for its expansion into Switzerland. The first ROSSMANN store in Switzerland is set to open by the end of 2024.
“We’re thrilled to support ROSSMANN’s growth and help them make a strong initial impact in Switzerland,” said Manish Choudhary, president of SymphonyAI’s retail CPG division. “Our solutions will enable ROSSMANN to deliver an exceptional shopping experience from the start as they enter this new market.”
ROSSMANN, which operates over 4,500 stores across Europe, has successfully leveraged SymphonyAI’s solutions to optimize store layouts and engage customers effectively in Germany and Spain. As ROSSMANN prepares to enter the Swiss market, they will implement SymphonyAI’s store and space planning tools to enhance their new stores and online channels, starting with major cities such as Lucerne, Zurich, and Basel.
SymphonyAI’s AI-powered shelf planning application addresses real-time space constraints, merchandising strategies, and local shopper preferences to craft custom shelf layouts that improve shopper engagement and operational efficiency. The macro space planning capabilities allow for optimized layouts across various store sizes and formats, ensuring better customer experiences and store performance.
Fabrizio D´Ascenzo, Managing Director for ROSSMANN Switzerland, commented, “Entering a new market offers us the chance to deliver an exceptional customer experience right from the start. SymphonyAI’s solutions will help us balance our German assortment, including our renowned private label products, with local favorites. With SymphonyAI’s support in ensuring fully stocked shelves, we’re poised for a successful launch in Switzerland.”
ROSSMANN, the original innovator of the drugstore concept in Germany, was founded by Dirk Roßmann in Hanover in 1972. Now a leading European drugstore chain with 60,500 employees and 4,514 branches, ROSSMANN continues to expand its reach across various European markets.
About SymphonyAI
SymphonyAI is a leading provider of enterprise AI SaaS solutions, specializing in digital transformation across key growth sectors including retail, consumer packaged goods, financial services, manufacturing, media, and IT/enterprise service management. Established in 2017, SymphonyAI has rapidly grown to 3,000 professionals and is recognized as a 2024 Microsoft Partner of the Year for Business Transformation – AI Innovation. SymphonyAI is part of the SAIGroup, supported by a $1 billion investment from Dr. Romesh Wadhwani. For more information, visit www.symphonyai.com.