Today, HEINZ and kate spade new york have unveiled an exciting global partnership, introducing a limited-edition collection just in time for summer. Both brands, renowned for their kitchen and fashion essentials, have come together in a collaboration that seamlessly blends their distinct identities. The partnership celebrates HEINZ’s iconic imagery and unmistakable ketchup-red hue alongside kate spade new york’s vibrant, iconic, and joyful styles.
The collection features a wide array of items including totes, pouches, small leather goods, ready-to-wear tees, footwear, keychains, phone cases, and more, promising to elevate every special moment of the summer season.
Megan Lang, Head of Global HEINZ Brand Communications and Creativity, expresses enthusiasm about the collaboration: “With this new line of ‘condiment couture,’ we’re thrilled to partner with the iconic kate spade new york brand to honor the beloved HEINZ brand. kate spade new york shares our commitment to quality craftsmanship and unwavering dedication to our fans. This collection is a perfect reflection of that shared ethos.”
Jennifer Lyu, SVP and Head of Design at kate spade new york, adds, “At kate spade new york, we believe in exploring self-expression through style in fun, unexpected ways. The thoughtful details in this collection bring our collaboration with HEINZ to life, from tee embellishments to our 3D ketchup bag that mirrors the classic red and white packet. These playful designs capture the essence of summer, appealing to customers across generations.”
The HEINZ x kate spade new york collection is designed to offer fans fresh and surprising ways to express their admiration for both brands while staying on-trend with one of the season’s hottest colors. Aligned with HEINZ’s global creative strategy, “Irrational Love,” the collection encourages ketchup enthusiasts and fashion aficionados alike to make a red-hot statement wherever they go this summer. Whether at a barbecue, park picnic, or baseball game, HEINZ and kate spade new york promise to enhance every occasion.
Available at select kate spade new york stores, department stores, wholesale locations, and online at katespade.com across global markets including China, Europe, Japan, North America, and Southeast Asia, the limited-edition collection ranges from $45 to $398 USD. For more details on this unique collaboration, follow @heinz and @katespadeny on social media.
