New Survey Highlights Consumers’ Preference for Mobile Apps Over Websites
A recent study conducted by software company Bryj, surveying 1,000 US consumers, unveils a significant trend: 64% of respondents are more inclined to use a retailer’s mobile app rather than accessing its website through a mobile browser.
Mobile applications have evolved into indispensable tools for consumers, fundamentally altering lifestyles. A striking 62% of surveyed consumers report having between 10 and 30 mobile apps installed on each of their devices, with younger generations adding an app to their repertoire weekly.
While major retailers like The Home Depot and Amazon have made substantial investments in their mobile apps as part of their broader technology strategies, app development is within reach for smaller players as well.
Consumers prioritize apps that streamline their shopping experience and save time. Notably, over two-thirds (68%) of respondents prioritize time-saving features when downloading an app, closely followed by simplification at 65%.
User experience emerges as the paramount factor influencing app retention, with poor user experience cited as the primary reason for deleting apps, followed by subpar user interface and security features.
Consumer interest extends to customizable privacy and security settings within mobile apps (64%), as well as account and profile customization (44%).
The survey underscores the potential of integrating AI capabilities into mobile apps, with a notable 72% of Gen Z and Millennial consumers expressing openness to such technology.
In the fiercely competitive landscape of mobile apps, retailers must prioritize factors like user experience, customization, interface quality, and security features to retain their app’s presence on users’ devices and prevent deletion.
Source: Retail Insight Network
Disclaimer: The information provided above is sourced from retail-insight-network.com and is independent of Alibaba.com. Alibaba.com does not provide any representations or warranties regarding the quality and reliability of the seller and products mentioned.
