Funko to Launch First Licensed Store in Southeast Asia with Philippine Debut at SM Mall of Asia
Funko, Inc. (NASDAQ: FNKO), the globally renowned pop culture lifestyle brand, has announced plans to open its first licensed store in Southeast Asia, selecting the Philippines as its inaugural location in the region. Partnering with local retailer Funtastik Enterprises Corp., the store is scheduled to open in June 2025 at the SM Mall of Asia in Pasay City. This expansion signifies a pivotal step in Funko’s international growth strategy, aiming to bring the brand experience closer to its passionate fan communities.
Strategic Expansion into a Thriving Market
The Philippines has emerged as a vibrant hub for pop culture enthusiasts, with a robust community of collectors and fans. Events like Collectors Con at SM North EDSA have showcased the country’s enthusiasm for collectibles, featuring expansive displays of Funko Pop figures and attracting diverse audiences. citeturn0search2 The country’s consumption-driven economy and increasing attractiveness to foreign retailers further underscore its potential as a strategic market for Funko’s expansion. citeturn0search0
Immersive Retail Experience at SM Mall of Asia
The upcoming Funko store at SM Mall of Asia is poised to offer an immersive retail environment, featuring exclusive product releases and interactive zones celebrating various entertainment, sports, and music franchises, as well as the dynamic world of anime. Fans can anticipate a diverse array of collectibles, including the iconic Funko Pop! line, Bitty Pop!, Loungefly products, and Manila-exclusive apparel. The store aims to provide a unique shopping experience that resonates with both local and international fans.
Collaborations and Exclusive Releases
Funko Strengthens Presence in the Philippines Through Culturally Rich Collaborations
Funko, the globally recognized pop culture lifestyle brand, continues to deepen its presence in the Philippines with culturally significant and fan-celebrated collaborations. With a keen understanding of local interests and a vibrant collector community, Funko has made a distinct impression on Filipino fans through exclusive Store releases that celebrate national identity and heritage.
One of the most notable collaborations came through a partnership with the Philippines’ Department of Tourism (DOT), resulting in the launch of the Pinoy Mickey Mouse Funko Pop. This collectible figure features Disney’s beloved mascot, Mickey Mouse, dressed in the traditional Filipino barong tagalog—an embroidered formal shirt widely regarded as a symbol of Filipino pride and culture. The collectible not only pays homage to Filipino heritage but also promotes tourism by aligning an iconic global character with Filipino traditions and aesthetics. This move was applauded by fans and collectors alike, emphasizing Funko’s sensitivity to local culture and its intention to go beyond mainstream characters by localizing global icons in meaningful ways.
In addition to the Pinoy Mickey Mouse, another highlight in Funko’s growing Filipino collection is the Glitter Jollibee Funko Pop, released in partnership with Funtastik Enterprises Corp. Featuring the beloved mascot of the Philippines’ most iconic fast-food chain, this version of Jollibee sparkles with a glittery finish and was released in a limited edition of just 3,000 units during Super Manila 2024. The collectible quickly became a sought-after item, both locally and internationally, underscoring the strong emotional connection Filipino fans have with homegrown brands and characters.
These exclusive items represent more than just collectible merchandise—they reflect Funko’s commitment to community-driven experiences and culturally resonant storytelling. By tapping into the deep-rooted love Filipinos have for local icons and heritage, Funko has built a stronger, more emotionally connected presence in the market. These collaborations not only boost the brand’s visibility but also contribute to a shared celebration of identity, heritage, and nostalgia.
What makes these partnerships even more special is Funko’s ability to blend popular global culture with localized narratives, helping Filipino fans see themselves represented in a product line that is typically dominated by Western characters. By collaborating with both public agencies like the DOT and well-loved Filipino brands such as Jollibee, Funko has positioned itself not just as a product provider, but as a cultural bridge—connecting communities through shared love of collectibles.
These efforts align with Funko’s broader strategy of international growth, particularly in emerging pop culture hotspots like Southeast Asia. With the upcoming launch of the first Funko-licensed store in the Philippines in 2025, fans can expect even more exclusive drops, immersive retail experiences, and deeper engagement. As the brand continues to innovate and localize, it’s clear that Funko is not just selling figures—it’s building meaningful relationships with fans across borders.
Through its culturally rich offerings, Funko has proven that collecting can go beyond fandom—it can become a celebration of cultural pride, identity, and unity.
Looking Ahead
The establishment of Funko’s first licensed store in Southeast Asia marks a significant milestone in the brand’s global expansion efforts. By choosing the Philippines as its entry point into the region, Funko acknowledges the country’s vibrant pop culture scene and dedicated fanbase. As the brand continues to grow its presence, fans can look forward to more exclusive releases, immersive experiences, and opportunities to connect with the global Funko community.
For more information about Funko and its upcoming store in the Philippines, visit Funko’s official website.
