Omni Retail Enterprises, operator of a diverse portfolio of lifestyle digital storefronts and communities spanning home decor, apparel, health & wellness products, fitness, and educational programs, has appointed Steve Marada as the Head of Product Development and Merchandising Strategy for Bodybuilding.com. Marada will oversee the revitalization of Bodybuilding.com, a global community with millions of members dedicated to improving their lives.
“Steve has a proven track record of leading and executing strategic business plans that rejuvenate health & wellness brands, which is exactly what Bodybuilding.com needs,” said Sharon Leite, CEO of Omni Retail Enterprises. “His extensive experience in this sector uniquely equips him with the vision and expertise necessary to restore the brand to its full potential. Having worked with him at The Vitamin Shoppe, I witnessed his ability to develop innovative, high-quality products. His deep experience in manufacturing and commercialization will be invaluable, and I am thrilled to have Steve leading Bodybuilding.com at this pivotal moment in our company’s history.”
Marada previously served as Divisional Vice President – Private Brands at The Vitamin Shoppe and held a similar position at Nature’s Answer. In these roles, he gained extensive experience in brand building, innovation, storytelling, marketing, sales, commercialization, and manufacturing. He also held executive roles at Insight Nutrition, MHP – Maximum Human Performance, and Genceutic Naturals. Marada holds a BS in Dietetics Food & Nutrition from Montclair State University.
“Omni Retail Enterprises is poised to build a formidable reputation within the industry, and I am honored to contribute to the legacy of Bodybuilding.com,” said Marada. “Joining such an iconic brand, revered by a dedicated community of fitness enthusiasts, is incredibly inspiring. I am excited to become part of its rich heritage and unwavering dedication to its community. Together, we aim to reignite the passion and commitment to making Bodybuilding.com a leader in the fitness world.”
About Omni Retail Enterprises
Omni Retail Enterprises is a global e-commerce company composed of lifestyle brands focused on elevating the shopping experience. Omni is the parent company of Bodybuilding.com, Pier1.com, DressBarn.com, Mentorbox.com, and owns the intellectual property of Modell’s Sporting Goods, Franklin Mint, SteinMart, Linens-N-Things, and Ralph & Russo.
