
Standard AI, a leading provider of data-driven solutions for retailers and brands, has introduced new capabilities within its VISION Analytics Platform, aimed at transforming in-store marketing. The newly unveiled Visual Engagement Score enables retailers and brands to gain real-time insights into how shoppers interact with products, in-store media, and promotional campaigns. This feature brings the sophistication of digital marketing analytics to physical retail spaces, offering a direct correlation between merchandising strategies and conversion rates—a first for brick-and-mortar environments.
“VISION is revolutionizing the retail landscape by offering a level of clarity on customer journeys that has never been available before,” said Angie Westbrock, CEO of Standard AI. “With actionable insights that go beyond traditional metrics, retailers can now optimize store layouts and shopper experiences like never before.”
Revolutionizing In-Store Shopper Insights
Launched in March 2024, the VISION platform provides brick-and-mortar retailers with unprecedented insights into shopper behavior and product performance. By analyzing metrics such as dwell time, shopper orientation, proximity, and engagement, the platform allows retailers to track the full conversion funnel in real time. The new Visual Engagement Score enables users to assess the impact of product promotions and in-store advertisements, giving brands and retailers visibility into the entire buyer journey, including shoppers who interact with products but don’t complete a purchase.
After a successful 12-week pilot with a major Midwest retailer, Standard AI is expanding access to the platform for existing and new clients. These insights give retailers an unparalleled understanding of the conversion process, helping them refine their marketing strategies to enhance engagement and conversion rates.
Advanced Analytics, Privacy-First Approach
Standard AI’s VISION platform distinguishes itself with its advanced computer vision technology, which provides precise, high-fidelity insights. The system filters out employee data, tracks where products are picked up, and identifies whether in-store media has influenced shopper behavior—similar to how digital marketers evaluate online ad engagement. Unlike traditional methods that rely on transaction logs or loyalty programs, VISION tracks shopper interactions in real time, without compromising privacy. The platform anonymizes shopper data upon entry, ensuring that privacy is maintained throughout the shopping experience, without the use of facial recognition.
By unlocking a deep understanding of the in-store shopper journey, Standard AI is helping retailers personalize physical retail experiences, improve customer satisfaction, and drive revenue growth.
For more information about Standard AI and its analytics solutions, visit https://standard.ai.
About Standard AI
Standard AI equips brick-and-mortar retailers and their suppliers with data-driven insights to address the most challenging aspects of physical retail. Through its proprietary computer vision technology, the company provides unparalleled accuracy and clarity about people, products, and shopper interactions. Led by an executive team with experience across leading firms such as Mars, Oracle, NASA, and Adobe, Standard AI is at the forefront of applying artificial intelligence to transform physical retail spaces. Founded in 2017, Standard AI is backed by top venture capital firms including Y Combinator, SoftBank, CRV, and EQT Ventures.