
Sprouts Farmers Market, one of the largest and fastest-growing specialty retailers of fresh, natural, and organic products in the U.S., is launching its exclusive line of over 130 premium body care, personal care, and home fragrance items—Real Root by Sprouts. Designed to support a healthier lifestyle, this new collection includes a range of products from body and hair care to spa-inspired soaps infused with natural fragrances derived from herbs and spices, allowing customers to feel as good on the outside as they do on the inside.
“Real Root by Sprouts offers a wide range of personal care items that have been carefully crafted—from the high ingredient standards of each formula to our signature amber bottle.”
All Real Root by Sprouts products are cruelty-free, free from parabens, phthalates, artificial fragrances, colors, skin irritants, or potentially harmful ingredients, with many items also being vegan. The products are specifically formulated with natural and effective ingredients such as shea butter, aloe vera, and essential oils to benefit the skin and promote wellness. Real Root by Sprouts aims to offer customers a restorative and relaxing experience, perfect for building personalized daily wellness routines.
Kim Coffin, Chief Forager at Sprouts Farmers Market, shares, “Life can be overwhelming, but taking care of yourself shouldn’t have to be. Real Root by Sprouts products focus on wellness, delivering a restorative experience that nurtures both inner and outer well-being.”
To create the unique Real Root by Sprouts experience, Sprouts collaborated with a boutique fragrance house to develop exclusive scents. The launch lineup will also include signature seasonal fragrances for fall and the holidays, such as apple bourbon, pumpkin spice, peppermint vanilla, candy cane, frankincense and myrrh, spiced chai, and juniper berry.
The Real Root by Sprouts product line includes:
- Hair Care: Soothing and hydrating shampoos and conditioners infused with oils, designed to uplift and purify. These formulas are vegan, color-safe, paraben-free, and cruelty-free.
- Epsom Salt with Fragrance: A stress-relieving soak enriched with natural minerals, vitamin E, and aloe vera.
- Bar Soap: Gently cleanses with natural oils and moisturizing shea butter.
- Body Wash: Hydrates and nourishes skin with aloe vera and essential oils.
- Bath Fizz: Provides a relaxing soak with essential oils and aloe vera.
- Mineral Salt Deodorant: Made with natural mineral salt, offering long-lasting protection without aluminum, parabens, or alcohol.
- Castile Hand Soap: Cleanses and hydrates skin with organic coconut oil and vitamin E.
The Real Root by Sprouts collection is available in all Sprouts stores nationwide in the vitamin and body care department, as well as online for pickup or delivery. To celebrate the launch, all Real Root by Sprouts products will be 20% off during Sprouts’ vitamin and body care sale from October 9th to 15th.
For more information on store locations or online availability, visit sprouts.com/stores.
About Sprouts Farmers Market Inc.
Sprouts Farmers Market, rooted in its farm-stand heritage, offers a unique grocery experience centered on fresh produce and a curated selection of better-for-you products. Headquartered in Phoenix, Sprouts operates over 420 stores across 23 states and employs more than 33,000 team members. Sprouts is committed to inspiring wellness with wholesome, innovative products that cater to various lifestyles, including organic, plant-based, and gluten-free offerings. To learn more, visit about.sprouts.com.