Sprinkles, the world’s first cupcake bakery, has unveiled its latest chocolate innovation: Cupcake Cups. These delightful treats pay homage to Sprinkles’ beloved signature cupcake flavors, featuring a chocolate cup filled with frosting-flavored filling. Available in three flavors – Red Velvet, Birthday Cake, and Double Chocolate – they can now be found at all Target retail stores.
The certified Rainforest Alliance, kosher, and gluten-free chocolate in Sprinkles’ Cupcake Cups offers a fresh take on the classic chocolate cup, showcasing the bakery’s top cupcake and frosting flavors. Sprinkles Cupcake Cups are available in nearly 2,000 Target locations nationwide, as well as at Sprinkles bakeries, online, and over 70 Cupcake ATMs across the country. This expanded distribution continues to enhance Sprinkles’ reach, delighting consumers with an array of delectable treats that are now more accessible than ever.
This launch follows Sprinkles’ entry into the consumer packaged goods (CPG) market with its first line of chocolate bars and chocolate minis, which debuted at 4,000 Walmart stores earlier this year. With the introduction of Cupcake Cups, Sprinkles demonstrates that innovation remains at the heart of its substantial growth.
“The expansion of Sprinkles into the CPG category reinforces our unwavering commitment to the values that the business was founded on: innovation,” said Dan Mesches, CEO of Sprinkles. “Delivering the quality, taste, and joy that Sprinkles is known for into the candy aisle is something we are incredibly proud of.”
“We are thrilled to bring Cupcake Cups to Target as we share a passion for offering unique and disruptive products to consumers who are always seeking something new and exciting,” said Ashley Rogers, President & CEO of Sprinkles CPG.
Packaged in the brand’s signature modern dots, the brightly designed cupcake cups are priced at $5.99 per bag.
Cupcake Cups Flavors:
- Red Velvet: Rich milk chocolate filled with cream cheese frosting flavored filling
- Double Chocolate: Milk chocolate filled with chocolate frosting flavored filling and topped with cookie crumbs
- Birthday Cake: Sweet white chocolate filled with birthday cake frosting flavored filling and sprinkles
