Skylar, a pioneer in clean fragrances designed to help individuals feel beautiful, confident, and safe in their skin, has launched a new summer fragrance, Citrus Reverie. This latest clean and sensitive skin-safe scent marks the start of the brand’s “Endless Summer” campaign, offering fragrance-lovers a serene escape to their favorite season that they can enjoy all year long. Citrus Reverie is available in full (1.7 fl oz at $90) and travel sizes (0.33 fl oz at $30) on skylar.com starting June 20, and on sephora.com from June 22, 2024.
“Our goal with Citrus Reverie was to capture the spirit and essence of an endless summer in a singular scent,” said Alex Alston, VP of Marketing. “We focused on creating a fragrance that appeals to trendsetters and the girls who influence their generation, energizing them to live their best lives all summer…and beyond.”
Citrus Reverie encapsulates the spirit of summer with captivating scents of juicy, sun-soaked citrus. Notes of zesty rangpur mandarin, soft pink pineapple, and delicate orange flower blend harmoniously to evoke fruity, dazzling, and tropical aromas reminiscent of sunny days and golden hour evenings. This unique and fresh fragrance provides a whimsical scent that lingers long after application, making every moment feel like a sun-drenched escape. Citrus Reverie is Skylar’s latest fragrance following the launch of Sunkissed Dahlia in November 2023.
Citrus Reverie is hypoallergenic, safe for sensitive skin, and free of 26 top fragrance allergens and over 1,300 questionable ingredients. Skylar Clean Beauty products are formulated to EU clean ingredient standards and include safe-for-sensitive-skin testing and claims. The products are designed to support the brand’s sustainability mission, with every bottle, cap, and carton being 100% recyclable.
“Skylar is a fragrance brand designed to elevate our customers’ confidence and beauty with clean products,” said David Dreyer, Chief Marketing Officer of Starco Brands. “We’re thrilled to announce the launch of Citrus Reverie as the perfect embodiment of warmth and joy as we enter the Summer of Skylar.”
Skylar Clean Beauty has released multiple scents since launching in 2017 in both 50ml EDP and 10ml EDP Rollerball formats, including Sunkissed Dahlia, Vanilla Sky, Boardwalk Delight, Salt Air, Pink Canyon, Coconut Cove, Lime Sands, and Peach Fields. In September 2023, the brand announced their hair and body mists: Boardwalk Delight, Vanilla Sky, Peach Fields, and Coconut Cove.
