Banuba Unveils New AR Try-On Plugin for Shopify Stores
Banuba, a leading innovator in augmented reality (AR) technology, has announced the launch of its new virtual try-on plugin for Shopify. This groundbreaking extension simplifies the integration of advanced AR features, empowering online store owners to enhance their customer experience and significantly boost sales performance.
Art Polzunov, Product Director at Banuba, stated: “Our virtual try-on plugin integrates AI-driven recommendations with augmented reality to help consumers find products that genuinely suit their individual style.”
With this plugin, retailers can expect to see impressive results:
- Up to 1000% higher add-to-cart rate
- Up to 300% higher sales
- Up to 60% lower product return rate
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Banuba’s AR Try-On Plugin Revolutionizes Online Makeup Shopping
Banuba has unveiled an advanced augmented reality (AR) try-on plugin designed specifically for Shopify, bringing immersive and personalized experiences to online beauty retailers. This innovative tool enables customers to virtually test makeup products directly from their screens, eliminating Shopify guesswork and enhancing buyer confidence.
One of the standout features of the plugin is its built-in AI-powered recommendation system. This smart technology analyzes each user’s facial features and complexion in real time, suggesting products that best complement their natural appearance. From lipstick shades to eyeshadow palettes, the plugin guides shoppers toward items tailored to their unique look, mimicking the personalized advice one might receive in-store.
Beyond single-item trials, Banuba’s solution empowers users to experiment with multiple makeup products simultaneously. Whether it’s combining foundation, blush, and eyeliner or exploring various color combinations, customers can see the complete look before making a purchase decision. This multi-product try-on capability streamlines the shopping journey and inspires greater creativity.
The plugin also introduces a frictionless checkout experience. With just a few taps, users can add all the virtual products they’ve tried directly to their cart—speeding up the path to purchase and reducing the chances of cart abandonment. Retailers stand to benefit from this seamless functionality through increased average order values and improved conversion rates.
Banuba’s virtual try-on technology offers more than just convenience—it also addresses key e-commerce challenges. By allowing customers to preview how products will appear on their own faces, the plugin helps reduce return rates driven by dissatisfaction or mismatched expectations. For beauty brands Shopify and retailers, this translates into fewer product returns, greater customer satisfaction, and a stronger bottom line.
The plugin is designed with ease-of-use in mind. Shopify store owners can quickly integrate the tool into their storefronts without requiring deep technical expertise. The solution supports an intuitive self-service workflow for uploading and digitizing makeup products, making it simple to keep virtual catalogs fresh and engaging.
Banuba’s AR try-on plugin represents a leap forward in how cosmetic products are marketed and sold online. By merging cutting-edge augmented reality with intelligent product recommendations, it empowers brands to deliver a compelling, interactive shopping experience that mirrors the benefits of in-store consultations—all from the comfort of the consumer’s home.
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E-store administrators will find it easy to digitize their products with Banuba’s plugin, as it includes an easy self-service workflow. It also allows testing the products on models with diverse looks to ensure the widest possible audience reach.
“Online shoppers today expect more than static images—they want interactive, personalized experiences that mirror in-store confidence,” said Art Polzunov. “Our virtual try-on plugin integrates AI-driven recommendations with augmented reality to help consumers find products that genuinely suit their individual style. For retailers, this means higher engagement, increased conversions, and fewer returns—raising the bar for what e-commerce can deliver.”
To see a demonstration of the plugin or to learn how it can improve your business performance, visit Banuba.com.
About Banuba:
Banuba is an augmented reality company with over nine years in the market, pioneering Shopify face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair, and hand.
For a visual overview of Banuba’s virtual makeup try-on for Shopify eCommerce, you can watch their webinar below:
videoBanuba Webinar: Virtual makeup try-on for eCommerceturn0search12
