ShipStation Partners with Google Merchant Center to Improve Delivery Predictions

ShipStation, a leading shipping software from Auctane, has announced a new integration with Google Merchant Center, leveraging Google’s Content API for Shopping. This integration allows ShipStation customers to provide accurate, location-specific delivery predictions on Google, offering shoppers crucial information at the point of purchase.

Research by ShipStation and Retail Economics indicates that nearly 25% of global shoppers view delivery speed as the most important factor in their buying decisions. With Google’s advanced machine learning capabilities, retailers using ShipStation can enhance their product listings with detailed delivery time predictions, gaining a significant competitive advantage.

Key Benefits for ShipStation Customers:

  • Accurate Delivery Predictions: Deliver precise, item- and location-specific delivery promises across Google platforms, improving the online shopping experience and customer satisfaction.
  • Increased Visibility: Boost the chances of earning “Free & Fast Shipping” and “Top Quality Store” badges displayed to shoppers on Google.
  • Enhanced Product Ranking: Products with faster, high-confidence delivery promises may rank higher on Google, increasing visibility and sales potential.

How it Works:

  • Easy Integration: Connect your ShipStation account to Google Merchant Center through a quick and seamless process.
  • Smart Synchronization: ShipStation synchronizes order tracking history with Google, including essential timestamps and tracking details.
  • Advanced Analysis: Google’s machine learning models analyze this data to predict delivery times, presenting high-confidence predictions to shoppers.

“Ecommerce thrives on instant decisions. Today’s consumers demand clear delivery timelines and often abandon carts if they’re left guessing when their product will arrive,” said Matt Schurk, Chief Sales Officer at Auctane. “This integration allows ShipStation retailers to showcase specific delivery times on Google—a game-changer for securing sales in today’s competitive online landscape. Retailers gain a crucial edge, while shoppers benefit from the transparency and speed they desire. It’s a true win-win for businesses and consumers.”

This integration is currently available for ShipStation customers in the United States. To learn more and enhance your delivery predictions, visit ShipStation’s Google Partnership page.

About ShipStation:

Every day, tens of thousands of e-commerce businesses rely on ShipStation to tackle the challenges of order importing and shipment processing. Since its founding in 2011, ShipStation has provided an online shipping solution that helps businesses scale and deliver exceptional customer experiences—wherever they sell and however they ship. The multi-channel, multi-carrier platform features over 400 integrations and partnerships with leading shopping carts, marketplaces, carriers, and fulfillment services, including USPS, UPS, FedEx, Amazon, Shopify, and BigCommerce. ShipStation is a proud member of the Auctane family of companies, headquartered in Austin.

Source link

Share your love

Newsletter Updates

Enter your email address below and subscribe to our newsletter