
The parent company behind Punchbowl®, Timehop®, and Memento® has announced an $8 million senior debt investment from SG Credit Partners through its SG Software + Technology division. This marks the company’s second investment from SG Credit Partners and will help propel its entry into the wedding market with the launch of Lovebird.
“We are thrilled to continue our partnership with Sincere to fuel their entrance into the wedding market,” said Marc Cole, CEO of SG Credit Partners. “We support their strategic vision and look forward to seeing how they apply their expertise in a new vertical.”
Lovebird is a premium digital platform designed for elegant wedding guest communication, featuring an array of services such as personalized wedding websites, exquisite digital stationery via text or email, RSVP tracking and notifications, guest list management, meal selection and polling, gift registry integration, and messaging capabilities. Lovebird aims to revolutionize wedding communication, which has become a confusing blend of paper and online tools in recent years.
“Outdated incumbents in the wedding industry have failed to innovate over the past decade,” said Matt Douglas, Founder & CEO of Sincere. “We recognize that the next generation of engaged couples demands a smart, sophisticated platform to communicate with their guests while still upholding the elevated elegance that has always been the standard for weddings. Lovebird is the answer to that need. This senior debt investment from SG Credit Partners is instrumental to facilitate our expansion into this large market.”
For more information about Lovebird, visit lovebird.com. To learn more about SG Credit Partners, visit sgcreditpartners.com.
About Sincere Corporation
Sincere is a family of consumer internet brands dedicated to meaningful connections. The company encompasses Punchbowl®, Lovebird®, Timehop®, and Memento®, creating technology that helps people show they care about their loved ones. With over 325 million online invitations and digital greeting cards sent via Punchbowl, 125 million daily memories relived on Timehop, and more than 15 million memories collected on Memento, Sincere is committed to celebrating milestones and honoring memories. Founded by entrepreneur Matt Douglas, the Sincere Foundation supports organizations that address basic needs. To learn more, visit sincere.com.
About SG Software + Technology
SG Software + Technology provides flexible credit solutions for SaaS, tech-enabled services, and recurring revenue companies looking for capital to fuel growth, extend their runway, minimize dilution, and enhance equity value.
SG Software + Technology is a division of SG Credit Partners, a comprehensive credit platform comprising three verticals: Software + Technology, Consumer Products, and Commercial Finance. Based in Southern California with offices nationwide, the firm has provided over $750 million to lower middle-market entrepreneurs across various industries.