Serta Simmons Bedding Introduces the Serta® iSeries NXG™ Collection: A New Era in Sleep Innovation
Serta Simmons Bedding (SSB), a global leader in sleep solutions, has officially launched the Serta® iSeries NXG™ collection—a new generation of mattresses engineered to meet the evolving needs of today’s consumers. Built with innovative materials and technology, the iSeries NXG™ mattresses deliver three essential benefits that shoppers demand most: immediate cooling, instant pressure relief, and optimal support, all at an accessible premium price.
Listening to What Sleepers Want
The development of the iSeries NXG™ collection is rooted in real consumer feedback and insights.
“The feedback from consumers was clear,” said Anne Edwards, Senior Vice President of Serta Brand Marketing. “They were saying, ‘I want to sleep cooler; I want to toss and turn less; I want a bed that has my back.’”
The result is a mattress line designed not just for comfort, but for high performance—offering a better night’s sleep backed by the trusted Serta name.
“We are thrilled to launch iSeries with cutting-edge technology and comfort that you can feel. Now, what we’re hearing is, ‘I want iSeries!’” Edwards added.
Designed for High-Performance Sleep
The Serta® iSeries NXG™ collection includes a broad range of hybrid and all-foam models aimed at consumers who are looking for more than just one benefit from their mattress. Each mattress is engineered to provide a full spectrum of solutions—whether it’s staying cool through the night or finding perfect spinal alignment.
“With iSeries NXG, we’re giving our retail partners a powerful new tool to compete in the high-performance segment,” said Dominick Azevedo, Chief Sales Officer of SSB. “It’s a strong value story, backed by a trusted brand, designed to resonate with today’s informed shopper and drive sales both on retail floors and online.”
iSeries NXG™ Collection: Features and Construction
The iSeries NXG™ lineup is organized into four comfort levels—1500, 2500, 3500, and 4500—each available in both all-foam and hybrid designs. This modular approach makes it easier for consumers to step up in features as their needs or budget evolve.
Key Features Across the Collection:
- MaxCold™ Cover: Found in all models, this advanced fabric delivers instant cooling comfort as soon as you lie down.
- Carbon Fiber Memory Foam: Featured throughout the lineup, it offers superior pressure relief and helps pull heat away from the body.
- NXG™ Memory Foam: A new, proprietary foam developed by Serta that works with high-density layers to provide responsive contouring and support.
- 5-Zone Coil Support System: Present in hybrid models, this system provides targeted spinal alignment and adaptive support across the body.
- 7” High-Density Foam Support Core with BestEdge® Foam Encasement: In the foam models, this base layer delivers stable support and helps prevent roll-off edges.
- UltraCold® System: Included in select models, this added cooling layer is ideal for hot sleepers.
- Micro-Coil Layer: In select hybrids, micro-coils enhance airflow and surface response, contributing to a plush but supportive feel.
The iSeries NXG™ collection is available in a wide range of sizes, from twin to king, with a newly introduced split-head configuration in queen and king sizes—offering even more personalized sleep experiences for couples.
Comfort Options:
- Firm
- Medium
- Plush
- Ultra-Plush
Suggested retail pricing for queen-size models ranges from $1,999 to $2,999, making this a compelling alternative in the premium sleep category.
Making Premium Comfort More Accessible
The iSeries NXG™ mattresses are designed to deliver the type of performance typically associated with high-end, luxury mattresses—but at more attainable price points. SSB is positioning the collection as a “smart alternative” in the premium category, giving consumers an affordable path to luxury-level sleep quality.
“This launch is about meeting a growing demand for smarter comfort,” said Tim Oakhill, Chief Marketing Officer at Serta Simmons Bedding. “Consumers today expect more from their mattress—more features, more value, more trust—and iSeries NXG delivers on all fronts with clarity, consistency, and performance.”
A Strategic Offering for Retail Partners
For retailers, the iSeries NXG™ lineup offers not only a fresh, performance-driven product but also a powerful story that aligns with current shopper trends: wellness, tech-forward comfort, and affordability without compromise. The multiple tiers and comfort levels simplify the selling process and give sales teams flexible options to suit a variety of sleep needs.
Conclusion: iSeries NXG™ Raises the Bar
With a legacy of trusted comfort and decades of expertise, Serta Simmons Bedding is setting a new benchmark in mattress performance with the launch of the iSeries NXG™ collection. Whether it’s the cooling sensation of the MaxCold™ Cover or the contouring power of NXG™ Memory Foam, this line is crafted to help consumers sleep cooler, deeper, and better—night after night.
From innovation to accessibility, the iSeries NXG™ represents the next evolution in sleep comfort, tailored for today’s demanding, wellness-focused consumer.
For more information on the full Serta® assortment, visit https://www.serta.com
About Serta Simmons Bedding
Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit https://sertasimmons.com
