Dollar General Expands Beauty Access with New Products & Major Sales Event
Dollar General (NYSE: DG) continues to enhance its commitment to making beauty and personal care products more accessible with the launch of its highly anticipated “7 Days of Savings Beauty” event. This initiative, running from April 6 to April 12, offers deep discounts on popular beauty and personal care products, along with the introduction of new exclusive product lines and trusted national brands at budget-friendly prices.
7 Days of Savings Beauty Event
The “7 Days of Savings Beauty” event is a week-long promotional campaign that brings customers significant savings on some of the most in-demand beauty and personal care items. Each day, shoppers can take advantage of exclusive discounts on well-known brands:
- Sunday, April 6: L’Oreal® Event – Save $5 when you spend $15 across Cosmetics, Hair, and Skin (includes Maybelline®, Thayer’s®, Soft Sheen Carson, Garnier®, excluding Care Color Retouch).
- Monday, April 7: MONDAY haircare – Save $2.
- Tuesday, April 8: Dial® 32oz Bodywash – Save $3.
- Wednesday, April 9: Edgewell™ or Skintimate® Shave Gel – Save $2.25.
- Thursday, April 10: Irish Spring® or Softsoap® 20oz – Save $5 when you buy 2.
- Friday, April 11: Old Spice® or Secret® Whole Body Deodorant – Buy One, Get One Free.
- Saturday, April 12: Dial® Hand Soap (11 oz.) or Bar Soap (3 bar, 4 oz.) – Buy One, Get One Free.
“At Dollar General, we believe everyone deserves to feel beautiful and confident, and financial constraints shouldn’t be a barrier,” said Jimmy Nguyen, vice president and division merchandise manager of health and beauty at Dollar General. “We are excited to offer our customers a carefully curated and accessible, on-trend assortment of products they need and want across beauty, self, and family care.”
Expanding Digital Access to Savings
Beyond in-store promotions, Dollar General’s commitment to affordability extends to digital channels. Customers can access the latest discounts, promotions, and instant savings via the DG app and website, where they can also clip digital coupons and cash-back offers for additional savings.
Dollar General’s Dedication to Beauty & Personal Care
As a small-box retailer, Dollar General is deeply invested in understanding customer preferences and responding with curated product selections that align with consumer demand. The company prioritizes a balance of affordability and quality, ensuring that customers across all communities, particularly those in underserved rural areas, have access to a wide range of beauty and personal care products.
Bringing Trusted Brands to DG Stores
To provide customers with more choices, Dollar General has expanded its selection of national brand beauty and personal care lines. Recent additions include:
- e.l.f. cosmetics: This popular brand debuted at Dollar General last fall. Its sought-after “holy grail” collection will now be available this spring in more than 10,000 DG stores. With around 80% of DG locations in communities with fewer than 20,000 people, Dollar General’s efforts to make beauty more accessible align with e.l.f.’s mission to bring high-quality, affordable cosmetics to all.
- MONDAY haircare: This innovative brand, known for its salon-quality ingredients at budget-friendly prices, is now available in approximately 17,000 DG stores. Shoppers can choose from more than 10 items priced between $5 and $7, including haircare formulas infused with collagen, hyaluronic acid, wheat protein, or keratin.
Exclusive Beauty & Personal Care Products
Dollar General has also deepened its partnerships with leading beauty brands to introduce exclusive, high-quality products tailored specifically for its customers. Notable additions include:
- Root to End® Haircare: Since its debut at DG in 2021, Root to End® has continued to grow. This spring, it is expanding with six new products, including Volumizing Shampoo & Conditioner, Scalp Soothing Shampoo & Conditioner, Purifying Dry Shampoo, and Volumizing Dry Shampoo. Each formula features an exclusive 11 Amino Acid Blend that conditions hair from root to tip. All Root to End® products are cruelty-free, vegan, and free from sulfates, parabens, phthalates, and mineral oil.
- Degree® Body Wash: Developed exclusively for Dollar General by Unilever, this new line of body washes comes in four refreshing scents and is priced at just $5. It complements the recently launched Degree® Whole-Body Deodorant, also available at DG.
- Yumzee™ Lip Oils: A fruit-forward collection of hydrating lip oils, Yumzee™ is now available chain-wide at DG, offering customers an affordable yet luxurious lip care option.
Finding New Beauty & Personal Care Products at DG
Customers eager to explore these exciting new additions can use the DG app to locate nearby Dollar General stores carrying these exclusive beauty and personal care items. With thousands of stores across the country, Dollar General continues to make self-care more accessible to communities nationwide.
About Dollar General Corporation
Dollar General Corporation (NYSE: DG) has been a cornerstone of American retail since its founding in 1939. The company remains dedicated to its mission of “Serving Others” by ensuring that communities across the U.S. and Mexico have access to affordable everyday essentials. As of January 31, 2025, Dollar General operates 20,594 stores under its Dollar General, DG Market, DGX, pOpshelf, and Mi Súper Dollar General brands.
The company offers a vast selection of food, health and wellness products, beauty and personal care items, cleaning supplies, and seasonal décor, featuring high-quality private-label goods alongside trusted global brands such as Coca-Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble, and Unilever.
A Commitment to Affordability & Convenience
Dollar General’s ongoing commitment to affordability, accessibility, and quality makes it a preferred shopping destination for millions of customers. Through strategic expansions in beauty and personal care, exclusive partnerships, and digital savings tools, DG continues to redefine convenience and affordability in the retail space.
As the “7 Days of Savings Beauty” event rolls out, Dollar General invites shoppers to take advantage of unbeatable deals while exploring its ever-growing lineup of beauty and self-care essentials. Whether shopping for everyday basics or trendy beauty must-haves, customers can count on Dollar General for affordable luxury at their fingertips.
