EDITED™, a global leader in retail intelligence solutions, has been awarded the prestigious “Data Solution of the Year for Retail” title at the 6th annual Data Breakthrough Awards. This program, organized by Data Breakthrough, recognizes outstanding companies, technologies, and products that are shaping the global data technology landscape.
EDITED’s Impact on Retail Intelligence
EDITED earned this accolade due to its transformative role in empowering softline retailers by integrating competitor, internal company, and customer segment data into a single platform. This consolidation provides a holistic and contextualized performance overview, enabling retailers to optimize assortment, pricing, and site merchandising strategies throughout a product’s lifecycle.
The retail intelligence platform employs machine learning (ML) models to normalize and categorize vast amounts of competitive data inputs. These models analyze product attributes such as categories, colors, and patterns using advanced text and image-based algorithms. Additionally, EDITED leverages Large Language Models (LLMs) and Generative AI (Gen AI) to enhance accuracy and streamline training processes. This AI-driven approach embeds both text and image data to store product information for retail-specific semantic similarity identification. Combined with product matching technology and specialized modules, EDITED uncovers valuable, actionable insights that help retailers identify strategic focus areas.
One of the standout features of EDITED’s platform is its ability to generate narrative summaries from dashboard data and emerging trends using Gen AI capabilities. This functionality makes complex analyses more digestible, allowing retailers to make informed decisions based on clear, actionable intelligence.
Industry Recognition and Market Challenges
Doug Kofoid, CEO of EDITED, expressed his enthusiasm for receiving the Data Breakthrough Award, stating, “For over a decade, we’ve harnessed AI and machine learning to help our customers turn data into growth. Our latest innovations empower retailers to move seamlessly from data to insights to action, ensuring every decision is backed by a holistic, data-driven view. We’re honored to receive this award from Data Breakthrough and remain committed to helping retailers thrive by transforming complex data into clear, actionable intelligence.”
Steve Johansson, Managing Director of Data Breakthrough, also emphasized the significance of EDITED’s achievement, noting the challenges retailers face in the current economic climate. “Success in the retail landscape has become increasingly difficult to attain with economic fluctuations, rapidly changing trends, digitalization, and heightened consumer demand for hyper-personalization. EDITED addresses these challenges by unifying disconnected data sets and translating them into actionable insights through their advanced technology and retail expertise. We’re proud to award them with ‘Data Solution of the Year for Retail!'”
EDITED’s Competitive Edge
EDITED’s solution is unique in its ability to connect and contextualize data, breaking down silos that traditionally exist within retail organizations. By democratizing data across teams, retailers can ensure market-informed, profit-aware, and customer-centric decision-making. The platform helps brands and retailers stay competitive in a fast-paced environment by enabling them to:
- Monitor Market Trends: By analyzing real-time market data, retailers can anticipate shifts in consumer behavior and adjust their strategies accordingly.
- Optimize Product Assortment: EDITED’s analytics help retailers determine which products should be stocked, discounted, or promoted.
- Enhance Pricing Strategies: By leveraging competitive pricing data, retailers can ensure their prices remain competitive while maximizing profitability.
- Improve Site Merchandising: The platform provides insights into how products should be presented and categorized online to drive conversions.
- Streamline Operations: By automating complex data analysis tasks, EDITED frees up valuable time for retail teams to focus on strategic initiatives.
About EDITED
EDITED is the world’s leading AI-powered retail intelligence platform, helping brands and retailers make data-driven decisions. By providing real-time insights and actionable recommendations on assortment, pricing, and site merchandising, EDITED enables retailers to drive business growth and remain competitive. The platform is used by some of the world’s most successful retail brands to enhance their understanding of customer behavior and market dynamics.
About Data Breakthrough
The Data Breakthrough Awards program is part of Tech Breakthrough, a leading global provider of market intelligence and recognition platforms for technology innovation and leadership. The program honors excellence in data analytics, DataOps, data management, infrastructure, storage, business intelligence, and related fields.
Tech Breakthrough does not endorse any vendor, product, or service featured in its recognition programs. Its awards represent the organization’s independent opinions and should not be construed as statements of fact. Tech Breakthrough disclaims all warranties related to its recognition programs, including those related to merchantability or fitness for a specific purpose.
EDITED’s win at the Data Breakthrough Awards underscores its commitment to helping retailers navigate the complexities of the modern market. By leveraging AI and data intelligence, EDITED continues to set the standard for innovation in retail analytics, ensuring that brands remain competitive in an ever-evolving industry.
