ResiBrands That 1 Painter Launches Nationwide Paint It Forward Initiative, Invites Nominations for Transformational Projects
ResiBrands has officially announced the inaugural Paint It Forward national day of service, a groundbreaking initiative dedicated to transforming lives and communities through the power of paint. As part of this historic event, That 1 Painter franchisees will come together to complete more than 100 impactful painting projects across the country, all provided at no cost to recipients. This initiative, in partnership with Sherwin-Williams, aims to support deserving families and nonprofit organizations by refreshing their spaces and enhancing their environments.
Scheduled for March 24, 2025, the ResiBrands Paint It Forward campaign will extend throughout the week, ResiBrands ensuring a significant nationwide impact. With nominations now open for individuals and organizations in need, That 1 Painter is inviting communities to participate in identifying those who would most benefit from a complimentary professional painting service.
A Commitment to Community Transformation
“Paint It Forward is more than just a campaign—it’s a reflection of our core values at ResiBrands,” said Steven Montgomery, Founder and CEO of ResiBrands. “We firmly believe in the power of giving back. Our That 1 Painter franchisees are not just business owners; they are dedicated members of their communities who understand the importance of making a difference. This initiative allows them to do what they do best—deliver exceptional painting services—while positively impacting the lives of those in need.”
This large-scale effort represents ResiBrands’ and That 1 Painter’s deep-rooted philosophy of service. Since its founding, the company has focused on being more than just a business—it’s a movement centered around quality work, ethical business practices, and community enrichment.
Sherwin-Williams Joins the Mission
Sherwin-Williams, a global leader in the paint and coatings industry, is playing an integral role in bringing Paint It Forward to life. Their commitment to social responsibility aligns seamlessly with the mission of That 1 Painter.
“At Sherwin-Williams, we strive to inspire and improve the world by adding color and protection to what matters most,” said James Giddens, Regional Account Executive, National Accounts, Sherwin-Williams. “Partnering with That 1 Painter and the Paint It Forward program is a natural fit for us. We are proud to contribute to this effort and help provide resources that will uplift individuals and communities.”
Sherwin-Williams’ involvement will include donating high-quality paint products and supplies to ensure that every project meets professional standards. By leveraging their extensive reach and expertise, Sherwin-Williams is helping to create a ripple effect of positive change across the nation.
How Paint It Forward Works: The Nomination Process
One of the defining aspects of Paint It Forward is its community-driven approach. Rather than selecting recipients internally, That 1 Painter is calling on the public to submit nominations for individuals, families, or nonprofit organizations in need.
The nomination criteria focus on:
- Personal or organizational impact: The nominee’s unique story and the potential effect a fresh coat of paint could have on their life or mission.
- Scope of the project: The scale of work required and the feasibility of completing it within the campaign timeline.
- Community involvement: How the nominee has contributed to their local area and how a revitalized space could further their efforts in giving back.
By prioritizing these factors, Paint It Forward ensures that the selected projects will create a meaningful and lasting impact in each community where That 1 Painter operates.
Nominations can be submitted online via the official Paint It Forward webpage. The selection process will involve reviewing stories from across the country, with final recipients chosen based on need, potential for transformation, and alignment with the campaign’s core values.
The Vision Behind Paint It Forward
ResiBrands envisions Paint It Forward as the beginning of a national movement. With the franchise’s rapid expansion and commitment to excellence, the goal is to establish this event as an annual tradition, growing in scale and impact each year.
“There’s nothing quite like the power of a fresh coat of paint,” continued Montgomery. “It has the ability to transform not only a space but also a mindset. Whether it’s a struggling family in need of a brighter home, a nonprofit working tirelessly to serve others, or a local business striving to create a more welcoming environment, Paint It Forward is about spreading positivity and renewal.”
This vision aligns with That 1 Painter’s broader mission: to lead a “Blue Collar Revolution” that emphasizes skill, craftsmanship, and community service. As a company that has grown to become the largest painting franchise in the U.S. by territory, That 1 Painter is setting a new standard for what it means to be a service-oriented business.
The Growth and Impact of That 1 Painter
Founded in 2011 by CEO Steve Montgomery, That 1 Painter has become a household name in the professional painting industry. The company’s success stems from its unwavering commitment to quality, integrity, and customer satisfaction. By combining industry-leading techniques with a heart for service, That 1 Painter has earned its place as a trusted brand nationwide.
The company’s meteoric rise has also been recognized by Entrepreneur Media, which named That 1 Painter one of the “Top New and Emerging Franchises” in 2024. This accolade highlights the franchise’s rapid expansion, innovative approach, and dedication to community service—all of which are embodied in the Paint It Forward initiative.
A Movement for Change: Encouraging Participation
As Paint It Forward gains momentum, That 1 Painter is calling on communities, local businesses, and individuals to get involved. Whether through nominating a deserving recipient, volunteering time, or simply spreading the word, there are numerous ways to support this mission of kindness and transformation.
That 1 Painter is also encouraging its franchisees to use this opportunity as a way to strengthen local connections and engage with their communities on a deeper level. By fostering relationships and demonstrating their commitment to service, franchise owners can play a pivotal role in the success of this initiative.
For those interested in following the journey, That 1 Painter will be sharing stories, updates, and behind-the-scenes glimpses of Paint It Forward projects via social media and their official website. Supporters can stay informed by following the hashtag #PaintItForward2025 and engaging with content that showcases the transformative power of paint.
A Legacy of Giving
With the launch of Paint It Forward, ResiBrands and That 1 Painter are setting a new benchmark for what a franchise can achieve when business success is paired with a genuine desire to give back. This initiative is not just about painting walls—it’s about restoring hope, uplifting communities, and creating a brighter future for those who need it most.
As March 24, 2025, approaches, anticipation continues to build for what promises to be a historic week of service, generosity, and transformation. Through the combined efforts of dedicated franchisees, passionate volunteers, and invaluable partners like Sherwin-Williams, Paint It Forward is poised to make a lasting impact across the country.
For those looking to nominate a deserving individual or organization, or to learn more about how to get involved, visit the official Paint It Forward website today. Together, we can turn a simple coat of paint into a symbol of hope and renewal for communities nationwide.
