Nature’s Path, North America’s leading organic breakfast and snack food brand, has announced the appointment of Raj Joshi, a distinguished marketing leader and expert in the consumer packaged goods industry, as its new Chief Marketing Officer. Joshi, a seasoned marketer with extensive experience in brand-building and innovation within leading food companies, will lead strategic marketing initiatives to expand Nature’s Path’s presence in North America. He will focus on strengthening consumer connections, broadening market reach in the US, overseeing the R&D organization, and driving sustained growth for Nature’s Path’s portfolio of USDA Organic and Non-GMO Project Certified products.
Before joining Nature’s Path, Joshi spent eight years at Blue Diamond Growers, the world’s largest almond marketer and processor, where he most recently served as Chief Growth Officer. Prior to that, he had an 18-year career at the Kellogg Company, holding positions as General Manager and Marketing Vice President.
“We’re thrilled to welcome Raj to the Nature’s Path leadership team as our first Chief Marketing Officer,” said Arjan Stephens, President of Nature’s Path. “As a family-run company committed to our triple bottom line approach, Nature’s Path is gaining an industry powerhouse in Raj. His expertise will help us continue our mission to leave the earth better than we found it through an integrated marketing approach. With Raj’s guidance, we look forward to expanding our North American presence and creating impactful marketing campaigns and innovations for consumers seeking delicious, high-quality organic foods.”
“Having admired Nature’s Path and its innovative approach to organic foods for quite some time, I’m incredibly excited to join the team to drive the brand’s impact with consumers,” said Raj Joshi. “Nature’s Path’s portfolio of industry-leading organic breakfast, baking, and snack foods not only tastes great but also reflects the brand’s commitment to quality, sustainability, and social responsibility. With my extensive experience in the food industry, I’m eager to propel Nature’s Path forward through innovative campaigns and bold product launches, all in service of the brand’s mission to leave the earth better than we found it.”
Nature’s Path crafts its products using only organic, non-GMO ingredients that prioritize people and planetary health. The brand is dedicated to fostering organic agriculture principles by making its products more accessible to the masses while offering a lineup of plant-based pantry items that advance the holistic health of the ecosystem. To learn more about Nature’s Path, please visit www.naturespath.com.
