Pvolve Joins Erewhon Lifestyle Collective
Pvolve, known for its innovative workout method combining low-impact, functional movement with resistance equipment to promote strong, mobile bodies, has partnered with Erewhon, a leading independent retailer specializing in organic foods and wellness products in the United States. Starting July 1st, 2024, through June 31st, 2025, Erewhon’s Lifestyle Collective site will feature exclusive offers for its members, including discounts on Pvolve equipment and classes at participating Pvolve Studios. Erewhon’s Lifestyle Collective caters to members with specialized deals across wellness, hospitality, and fitness brands. Throughout the year, Pvolve and Erewhon will also organize exclusive pop-up classes for their members.
“We are thrilled to collaborate with Erewhon, a beloved brand highly regarded in the health and wellness space, to provide exclusive Pvolve benefits to their members. Erewhon members prioritize health and longevity, and Pvolve offers a unique fitness solution that aligns perfectly with the Erewhon community,” commented Julie Cartwright, President of Pvolve. “With Erewhon’s strong presence in Los Angeles complementing Pvolve’s flagship location in West Hollywood and our upcoming site in Santa Monica, this partnership promises mutual benefits and expanded access.”
Pvolve has experienced rapid expansion, launching 14 studios across North America and forging partnerships with prominent brands such as Vuori, Sakara, HigherDose, LolaVie, and Natural Cycles over the past year. This growth follows a strategic alliance with actress Jennifer Aniston, who joined Pvolve in 2023 after discovering and endorsing its transformative workout approach.
Pvolve’s low-impact fitness method is accessible through a streaming membership offering over 1,300 on-demand classes, live virtual studio sessions, and specialized workout series available via web and mobile apps. In addition to its digital offerings, Pvolve operates physical studios in New York, Chicago, and Los Angeles, with franchises across the US and Canada and plans for more than 40 new locations. For further details, visit www.pvolve.com.
To explore Erewhon Markets and locate their stores, visit www.erewhon.com.
About Pvolve
Pvolve revolutionizes fitness with its low-impact, functional movement approach using resistance equipment to enhance strength and mobility, promoting a youthful and vigorous lifestyle. Founded in 2017 by Rachel Katzman, Pvolve emphasizes holistic body wellness and effective workouts endorsed by a Clinical Advisory Board and skilled trainers, aiming to empower members to achieve physical excellence without strain. In June 2023, renowned actress Jennifer Aniston partnered with Pvolve, citing its transformative impact on her fitness journey. Pvolve offers a hybrid fitness experience with streaming memberships, live virtual sessions, and physical studios across major cities, fostering community and wellness evolution. For more insights, visit https://www.pvolve.com/.
About Erewhon
Erewhon, a family-owned Certified B Corp and Certified Organic Retailer, operates 10 locations across Southern California, serving communities since 1968 with organic, responsibly-sourced foods. Committed to health and sustainability, Erewhon champions nutrient-dense products, supports local growers, and promotes environmental stewardship. Recognized for its unwavering quality and customer care, Erewhon fosters a community rooted in compassion, exploration, and positive change.
