Provi Strengthens Trade Marketing Program with Key Leadership Appointment

Provi, a leader in digital and content solutions for the beverage alcohol market, has appointed Christina Stella as Senior Vice President of Supplier Partnerships. Previously serving as Vice President of Brand Partnerships, Stella will now oversee Provi’s comprehensive trade marketing initiatives, including its marketplace, SevenFifty Daily, and Beverage Media.

Stella has been instrumental in building relationships with wine, beer, and spirits suppliers during her nearly four-year tenure at Provi. She brings extensive experience from her leadership roles at companies such as Instacart, Buzzfeed, and Questex, where she excelled in sales and marketing.

“We’re excited to have Christina step into this new role,” said Bob Robbins, President and COO of Provi. “Her strategic vision and results-driven approach have been invaluable to our brand partners and the broader industry. We’re fortunate to have her leadership as we continue to grow.”

During her time at Provi, Stella has expanded the brand partnerships program and created new trade marketing opportunities for suppliers of all sizes. Her efforts have helped suppliers reach trade buyers and showcase new products, driving growth for distributors.

“I’m thrilled to take on this new role at Provi,” said Stella. “It’s been incredibly rewarding to see the growth of brands through our integrated trade marketing strategies. I look forward to continuing to make a positive impact on the industry.”

Provi is the largest online marketplace for wholesale alcohol, connecting trade buyers and distributors across the U.S. In addition to its marketplace, Provi owns Beverage Media, a long-standing industry staple, and SevenFifty Daily, an award-winning publication focused on the beverage alcohol business.

Stella will report directly to Bob Robbins, who joined Provi in January 2023.

About Provi:
Provi simplifies wholesale alcohol ordering through its online marketplace, connecting buyers, distributors, and suppliers nationwide. Its portfolio also includes Beverage Media and SevenFifty Daily, which offer industry insights and cultural coverage.

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