Prodalim Launches Natural and Food Colorants, Expanding Its Sustainable Ingredient Portfolio
Prodalim, a global leader in juice and specialty ingredients, has announced the launch of its new Coloring Foodstuffs and Natural Colors product lines. This marks a significant step in the company’s strategic transformation and reinforces its commitment to providing innovative, plant-based, and transparent-label ingredients for the food and beverage industry.
With this launch, Prodalim continues to drive sustainable innovation by offering high-performance natural color solutions that meet the growing market demand for clean-label, regenerative products.
Clean Label Solutions for a Wide Range of Applications
Developed to integrate seamlessly into a variety of product categories, Prodalim’s new colorants are suited for use in beverages, dairy products, plant-based items, baked goods, and confectionery. These colorants deliver vivid, appealing visuals without compromising on safety, performance, or consumer trust.
Manufactured according to stringent quality standards, the new colorant lines offer excellent light resistance, pH stability, and thermal performance. These features ensure product consistency even under the challenging conditions of real-world formulations.
“Our goal is to help brands meet the increasing demand for natural, transparent, and functional food systems,” said a Prodalim spokesperson. “With this launch, we’re enabling our partners to meet today’s expectations for both sustainability and product performance.”
Two Specialized Product Lines
The launch includes two distinct ranges tailored to different formulation needs:
VivaPro – Coloring Foodstuffs
These are natural color ingredients derived from fruits, vegetables, algae, and spices, extracted using gentle, non-chemical methods that preserve the raw materials’ natural integrity. VivaPro focuses on providing clean-label, naturally derived color options that align with consumer demand for simplicity and transparency.
NaturaPro – Natural Colors
This high-performance line includes anthocyanins, carotenoids, chlorophyll, and other natural pigments, offering exceptional brightness, stability, and versatility. NaturaPro is designed for brands seeking reliable, functional color performance across a wide range of product formats, including those requiring intense processing or shelf-life stability.
Both lines support Prodalim’s broader commitment to delivering “tree-to-table” transparency, ensuring full traceability and authenticity throughout the supply chain.
Advancing Prodalim’s Strategic Vision
The introduction of these colorant lines represents a key milestone in Prodalim’s ongoing transformation into a value-added innovation partner for the food and beverage sector. It reflects a broader strategy to move beyond juice-based solutions and into specialty, functional, and sustainable ingredients.
Today, Prodalim’s portfolio includes:
- Fruit-based solutions
- Natural flavors including essential oils and FTNF (From The Named Fruit) extracts
- Aromatics and beverage compounds
- Functional ingredients such as citrus fibers and botanical extracts
- Natural and food colorants
- Premium patented solutions, including innovations for dealcoholization
This entire ecosystem is supported by Prodalim’s vertically integrated, regenerative supply chain, built on circular economy principles. This approach not only boosts operational efficiency but also ensures environmental responsibility and long-term resource resilience.
Supporting Innovation Through Sustainability and Transparency
By uniting innovation with sustainability, Prodalim empowers food and beverage brands to create with confidence, while meeting regulatory and consumer expectations for clarity, ethics, and functionality.
“Our vertically integrated model allows us to offer full transparency, consistent quality, and scalability to our partners,” the company noted. “This ensures our customers can innovate responsibly without compromising performance or consumer trust.”
Conclusion
With the launch of VivaPro and NaturaPro, Prodalim has solidified its position as a forward-thinking leader in natural ingredients. These new lines represent more than just functional colorants—they’re part of a larger mission to support a healthier, more transparent, and more sustainable global food system.
About Prodalim
At Prodalim, we reinterpret nature by transforming it into healthy creations. Through our “tree-to-table” supply chain and international presence, we continuously uncover hidden value to develop sustainable and innovative solutions for the food and beverage industry.
The original version of this announcement, written in the source language, is the official and legally binding version. Translations are provided for the convenience of the reader only and should refer back to the original language text, which is the sole legally valid version.
