Power Buy, a subsidiary of Central Retail, celebrates its 28th anniversary with a strategic vision for 2024, reaffirming its position as Thailand’s foremost destination for electrical and electronics. The core theme of “Power Up Your Life” underscores its commitment to enhancing the shopping journey across all fronts. Catering to the diverse lifestyle needs of every generation, Power Buy aims to become a comprehensive omnichannel platform, offering innovative solutions and top-notch products.
Expanding its reach throughout Thailand, Power Buy seeks to engage a wider customer base. As a token of appreciation on this milestone occasion, special privileges await customers, including the chance to win prizes exceeding 2.8 million baht. These rewards range from premium electrical appliances to gold sets and discount coupons. The celebration extends from today until June 30, 2024, featuring the exciting “Eat and Travel for Free in 5 Regions” event on May 8, where participants can indulge in complimentary street food delights across Bangkok, Chiang Mai, Udon Thani, Chonburi, and Phuket, and enjoy complimentary rides via tuk-tuks, motorcycle taxis, and minibuses.
Mr. Suwin Kosi-amnuay, President of Power Buy Company Limited, emphasizes the positive trajectory of the electrical appliance market in 2024, both in Bangkok and provinces nationwide. Stimulated by government economic policies and housing project recoveries, alongside the release of innovative products, the market has witnessed growth, particularly in air conditioners and fans. With an eye on upcoming sports events like Euro 2024 and the 2024 Olympics, Power Buy anticipates heightened competition in the TV and sound equipment sectors, driving consumer demand for upgrades.
Remaining steadfast in its customer-centric approach, Power Buy integrates digital technologies to enhance operational efficiency and cater to evolving consumer preferences. Through the “Power Up Your Life” concept, the brand pledges to deliver unparalleled shopping experiences tailored to diverse lifestyles. Furthermore, adapting to the digital age, Power Buy has realigned its marketing strategies along five key axes to ensure relevance and resonance in the ever-evolving marketplace.
Power Up Your Moment: In the rapidly evolving landscape of today’s technology, our quest for innovation knows no bounds. We continuously scout for cutting-edge products equipped with state-of-the-art features, including AI technology, smart home solutions, and IoT integration, catering to the diverse needs of modern consumers. Our curated selection boasts not only exceptional functionality but also sleek, contemporary designs that resonate with the tastes and lifestyles of users, particularly capturing the imagination of Gen Z consumers. At Power Buy, we believe in infusing every moment with vibrant colors, fostering a playful and innovative approach to technology.
Power Up Your Inspiration: Power Buy embarks on a journey to elevate its omnichannel platform to new heights. Expanding our offline presence, we’ve opened two additional branches at Central Nakhon Sawan and Central Nakhon Pathom, while gradually refurbishing existing stores under the theme of Power Up Your Life, imbuing them with a modern ambiance. Within these revamped spaces, customers are greeted with inspirational displays showcasing how electrical appliances can seamlessly complement their digital lifestyles. Moreover, our enhanced mobile application simplifies the shopping experience, offering features such as quick product searches, 360-degree product views, and easy warranty certificate requests via SMS or email, catering to the needs of online shoppers.
Power Up Your Move: Informed by insights into consumer purchasing behavior, we understand that price and benefits remain pivotal factors in decision-making. Through strategic partnerships with government and private sector entities, including collaborations with Central Group companies and exclusive deals with electrical appliance brands, we aim to fortify our offerings. Additionally, leveraging the power of data analytics, particularly through our partnership with The1, we personalize product recommendations to meet individual preferences. Our loyalty program, replete with exclusive events, discounts, and early access to new products, further solidifies our bond with customers.
Power Up Your Choice: Central to our organizational growth are our employees, whom we nurture through comprehensive training programs and exposure to modern technologies and innovations. Equipped with in-depth product knowledge, our sales staff guide customers through informed purchasing decisions. With a diverse array of brands available, customers can compare specifications with confidence, assured by the expertise of our team.
Power Up Your Smile: Our commitment to customer satisfaction extends beyond the point of sale. We’ve enhanced our after-sales service to ensure efficiency, convenience, and promptness, offering complimentary delivery, installation, and same-day express delivery, supported by a dedicated team of expert technicians.
As we celebrate our 28th anniversary, we invite customers to partake in our special promotion, offering a chance to win prizes exceeding 2.8 million baht. From dream room decorating sets to gold rewards and exclusive discounts, we’re delighted to share the joy of this milestone occasion with our valued patrons.
