ADESA Upgrades Digital Platform and Mobile Apps with Simulcast Integration
ADESA Unveils Enhanced Digital Platform Integrating Simulcast and Clear Auction Tools
ADESA, a prominent name in wholesale auto auctions and a subsidiary of leading online auto retailer Carvana (NYSE: CVNA), has announced the launch of ADESA Simulcast on its upgraded digital platform and mobile applications. This significant development marks a milestone in ADESA’s ongoing efforts to enhance the digital experience for wholesale buyers and sellers across the automotive industry.
A New Era for ADESA’s Digital Offerings
For years, ADESA Simulcast has provided wholesale buyers with live, digital access to in-lane auctions nationwide. The latest upgrade seamlessly integrates ADESA’s two flagship digital auction products—Simulcast and Clear—into a single, intuitive interface accessible via ADESA.com and the company’s mobile apps. This integration aims to streamline the user experience, offering a cohesive platform that caters to the diverse needs of wholesale customers.
Leadership Perspective
Nikki Behrens, Carvana’s Senior Director of Marketplaces Strategy & Analytics, emphasized the strategic importance of this launch:
“ADESA continues to level up its wholesale customer offering by investing in digital products that complement our robust physical footprint and in-lane infrastructure. ADESA buyers now have access to Simulcast, Clear, and other key tools and features all in one simple, online interface that will only improve over time as we add new functionality to support the entire wholesale journey—from planning to post-sale.”
Key Features of the Upgraded Platform
The enhanced digital platform offers a suite of features designed to improve efficiency and user experience:
- ADESA Clear: A proprietary, timed, online wholesale auction product that allows buyers to participate in auctions at their convenience.
- ADESA Simulcast: Live-stream digital auction functionality enabling wholesale buyers to access and participate in ADESA’s in-lane auctions online.
Both auction experiences are enriched with:
- Data-Driven Valuation Tools: Providing accurate pricing information to inform bidding decisions.
- AI-Enabled Vehicle Recommendations: Suggesting vehicles based on user preferences and browsing history.
- Single-Click Bidding: Simplifying the bidding process to enhance user engagement.
- Improved Vehicle Details Page: Offering comprehensive information, including in-depth condition reports with inspection details and high-quality visual merchandising powered by Carvana technology.
Future Enhancements and Investments
ADESA is committed to continuous improvement of its digital platform. Upcoming features aim to further streamline the wholesale process:
- Expanded Self-Service Functionality: Designed to simplify post-sale Platform processes and reduce common customer frictions.
- Additional Tools and Features: Focused on supporting the entire wholesale journey, from initial planning stages to post-sale activities.
About ADESA
ADESA is a leader in wholesale auto auctions, providing comprehensive remarketing and logistics solutions. The company serves OEMs, financial institutions, fleets, and dealers, offering efficient and profitable ways to source, sell, and manage vehicles. ADESA’s extensive physical auction network is complemented by robust digital offerings and value-added services, ensuring a seamless experience for customers nationwide.
About Carvana
Carvana’s mission is to revolutionize the way people buy and sell cars. Since its inception in 2013, Carvana has transformed automotive retail, offering a fun, fast, and fair experience. Customers can find a car, secure financing, trade-in, and complete purchases entirely online, with options for delivery or local pick-up as soon as the same day. Carvana’s unique approach is powered by a passionate team, a differentiated national infrastructure, and purpose-built technology.
Conclusion
The launch of ADESA Simulcast on the upgraded digital platform and Platform mobile apps represents a significant advancement in the wholesale auto auction industry. By integrating key auction tools and enhancing user experience through innovative features, ADESA is well-positioned to meet the evolving needs of its customers and maintain its leadership in the market.
