NY NOW, the leading gift, home, and accessories wholesale show, has officially announced its return to the Jacob Javits Center in New York City for the 2025 Winter Market, taking place from February 2–4, 2025. Now celebrating its 101st year, the show continues to be a pivotal event in the retail industry, offering an unparalleled market experience for brands, buyers, and designers. This milestone edition promises to deliver a reimagined showcase, highlighting a dynamic blend of global exhibitors, cutting-edge design, and tailored programming aimed at meeting the evolving needs of the retail market.
“For more than a century, NY NOW has been the ultimate destination for retailers and brands to discover, connect, and innovate,” said Matthew Mathiasen, NY NOW Show Director. The 2025 Winter Market reflects this tradition, combining the diversity of established and emerging brands with opportunities for meaningful connections. Attendees can look forward to discovering products from a broad range of categories, including home décor, accessories, wellness, and more. Renowned brands such as Harper Group, Kikkerland, and Be Home will be joined by category leaders like Alashan, Ty Inc., JK Adams, Cozy Earth, Peter Pauper Press, and Latico Leather, among others. This global mix of exhibitors ensures a marketplace that celebrates innovation and inclusivity.
The Winter Market will also feature a reimagined three-day format, showcasing the latest products from luxury, legacy, and emerging brands. With over 5,000 brands exhibiting, attendees can explore collections from around the world, reflecting NY NOW’s commitment to presenting a diverse and curated range of offerings. “The 2025 Winter Market is designed with a spirit of reinvention,” Mathiasen added, “offering a thoughtfully curated experience that balances the diversity of brands with opportunities to foster meaningful connections and stay ahead of industry trends.”
The 2025 Winter Market will also offer a robust lineup of educational sessions, live demonstrations, and immersive activations designed to inspire and inform attendees. Industry leaders will share valuable insights through engaging panels and workshops, covering topics such as neuroaesthetic perspectives, selling on social media, customer curation, and future trends. These sessions will provide actionable strategies to help brands navigate the fast-evolving retail landscape.
Live demonstrations and guided tours will allow attendees to explore the latest collections and trends firsthand. From innovative product launches to artisan showcases, visitors can engage with the creative process behind the brands they admire. One of the standout features of this year’s show is the emphasis on meaningful market destinations, which will help attendees easily navigate the vast exhibition floor. Dedicated hubs for emerging talent, luxury lifestyle, international brands, and rising artisans will spotlight creativity, innovation, and community values.
NY NOW’s commitment to fostering an environment for collaboration and discovery extends beyond the show floor. Attendees will have opportunities to network with fellow industry professionals, creating lasting business connections that can propel their ventures forward. The Winter Market’s mix of exhibitors, brands, and programming ensures that it remains a vital hub for professionals looking to stay at the forefront of industry trends.
To pre-register for the 2025 Winter Market and to learn more about the show, visit nynow.com. The show promises to be a hybrid wholesale experience, combining the excitement of in-person connections with the convenience of NY NOW Online, a platform that allows attendees to place orders with ease.
About NY NOW: NY NOW is a premier wholesale trade show that connects 5,000+ independent brands with 50,000+ U.S. and international buyers. With over 35 product categories, including home décor, gifts, accessories, jewelry, and wellness, NY NOW offers a broad selection of products. The show provides a unique opportunity to discover new brands, stay updated on trends, and forge meaningful business relationships.
About Emerald: Emerald, the parent company of NY NOW, creates valuable experiences that foster business growth through connections, content, and commerce. With over 140 annual events, matchmaking services, and digital platforms, Emerald supports industries by creating cutting-edge content and efficient year-round buying and selling experiences. Visit emeraldx.com for more information.
