
Retailers are at risk of missing key business opportunities as 84% of executives report facing challenges from “data silos.” These silos result in crucial delivery process data remaining unused, scattered across different systems and organizations.
Creating a Data-Driven Delivery Experience
In a new report, Creating a Data-Driven Delivery Experience, nShift, a global leader in Delivery and Experience Management (DMXM), advises retailers to leverage data from the delivery and post-purchase phases to optimize their operations.
Retailers increasingly rely on big data to enhance sales and streamline processes. However, nShift’s report highlights a gap in using insights from the delivery and post-purchase experiences. This data, often isolated in silos within the organization or at third-party shipping companies, is underutilized, limiting its potential to drive growth.
Sean Sherwin-Smith, post-purchase product manager at nShift, stated: “The delivery process holds vast untapped data. Insights from delivery and post-purchase stages can guide retailers in improving efficiency, transforming the customer experience, and building long-term customer relationships.”
Retailers tend to separate fulfillment from the customer experience, leading to fragmented data across uncoordinated systems. Sherwin-Smith emphasizes that integrating these areas is essential for retailers to unlock critical insights and develop data-driven growth strategies.
Key Insights from nShift’s Report
The new nShift report outlines how data from delivery and post-purchase experiences can help retailers:
- Optimize Carrier Costs: Accessing performance and cost data from carriers enables retailers to select the most cost-effective delivery option.
- Boost Purchase Conversions: By showing preferred delivery options during checkout, retailers can increase conversion rates.
- Enhance Customer Communication: Tailoring communications based on customer interaction with delivery updates helps engage buyers with relevant content.
- Improve Customer Loyalty: Comparing performance across carriers allows retailers to raise standards and meet delivery promises, driving customer loyalty.
- Reduce Product Returns: Identifying return triggers helps retailers collaborate with marketing and product teams to reduce returns and retain revenue.
- Influence Consumer Behavior: Retailers can use data insights to encourage shoppers to visit physical stores or alter their repeat shopping habits.
nShift’s DMXM solution integrates delivery management components—such as label printing and carrier booking—with customer-centric applications. This unified platform simplifies the consolidation of data across delivery, order tracking, checkout, and returns. With intuitive dashboards, retailers can easily access and act on insights to drive business success.
For more details, read the full report: Creating a Data-Driven Delivery Experience: How Delivery and Experience Management (DMXM) Enables Game-Changing Landscapes for Online Retail.
About nShift
nShift’s DMXM platform enables eCommerce success by combining innovation with the world’s largest carrier network. It helps retailers drive customer loyalty, optimize delivery processes, and unify data into actionable insights, making delivery a key connection between brands and their customers.