
NSF, a global leader in public health and safety, has launched Specialist Market Insight, a new service designed to streamline the regulatory landscape for food brands seeking to expand into new markets. Powered by RegASK’s advanced AI and machine learning technology, the service provides actionable market intelligence and industry expertise to help companies overcome legal and compliance challenges during product launches.
“The U.S. regulatory environment is growing more complex, especially following the recent overturn of the Chevron doctrine, which could lead to increased state-specific legislation,” said Michelle Anstey, North America Regulatory Affairs Manager at NSF. “Each year, millions of dollars are lost due to unsuccessful food launches, and 85 percent of new consumer packaged goods (CPG) products fail within two years. Specialist Market Insight simplifies food regulations, enabling brands to grow confidently and avoid costly setbacks.”
Non-compliance with food labeling laws, import rules, and safety regulations can result in severe penalties, launch delays, product recalls, and damage to brand reputation. NSF’s Specialist Market Insight tackles these issues by breaking down country-specific regulations, including registration processes, labeling requirements, and safety standards.
Andrew Dalton, Chief Revenue Officer at RegASK, added, “Combining RegASK’s AI capabilities with NSF’s extensive industry knowledge gives food brands a unique advantage. Our collaboration transforms complex regulatory data into clear, actionable insights, making it easier for companies to navigate the global regulatory framework.”
The service starts by defining the brand’s regulatory needs and provides a tailored guidebook that outlines key regulations and processes for entering new markets, empowering brands to launch products smoothly and in compliance with local laws.
About NSF
NSF is a global services organization with over 80 years of experience dedicated to advancing public health and safety. They provide testing, certification, inspection, and advisory services across industries such as food, water, life sciences, and consumer goods. Operating in 180 countries, NSF is also a World Health Organization (WHO) Collaborating Center for Food Safety and Water Quality.
About RegASK
RegASK is an AI-powered solution that automates regulatory intelligence, offering curated insights, smart documentation, and access to over 500 subject matter experts. RegASK enhances Regulatory Affairs teams’ efficiency, ensuring compliance throughout the product lifecycle.