NielsenIQ (NIQ) Elevates Strategic Decision-Making with the Launch of Its Strategic Analytics & Insights Organization
Clients NielsenIQ (NIQ), the global leader in consumer intelligence, has taken a significant leap forward by launching its new Strategic Analytics & Insights organization. This newly integrated division combines Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES, leveraging NIQ’s expansive and proprietary datasets to empower businesses with sharper, data-driven decision-making. This initiative is a testament to NIQ’s unwavering commitment to delivering comprehensive market research and consumer insights, further strengthening its Full View™ approach.
The introduction of the Strategic Analytics & Insights organization signifies Clients NIQ’s drive to equip businesses with the knowledge and tools required to navigate an increasingly complex and competitive marketplace. By synthesizing vast data sources and analytics capabilities, NIQ aims to help clients simplify intricate decision-making processes and expedite their go-to-market strategies with confidence.
A Holistic Approach to Business Growth
The Strategic Analytics & Insights organization is designed to provide clients with powerful, actionable growth strategies across four key practice areas:
- Consumer Behavior and Insights – Transforming human insights into strategic growth opportunities. Understanding consumer motivations, behaviors, and preferences is fundamental in shaping business strategies, and NIQ provides the expertise to decode these insights effectively.
- Innovation Powered by BASES – Enhancing product innovation from ideation to activation. BASES, NIQ’s industry-leading innovation tool, enables businesses to validate ideas, refine product offerings, and optimize marketing execution, ensuring that new product launches align with market demand and consumer expectations.
- Brand & Media – Strengthening brand connections and media impact with precision. NIQ equips businesses with sophisticated analytics that help optimize brand positioning, refine media strategies, and maximize customer engagement.
- Analytics & Activation – Driving executional excellence through data-driven strategies. By utilizing advanced analytics, businesses can refine their operations, improve efficiency, and capitalize on market trends to enhance their competitive edge.
Leadership and Vision: Ramon Melgarejo at the Helm
Guiding this ambitious initiative is Ramon Melgarejo, a seasoned NIQ and industry veteran renowned for his strategic foresight, client-centric approach, and proven ability to drive profitable growth in analytics and insights. Melgarejo’s extensive experience in consumer insights and predictive behavioral science uniquely positions him to lead this organization towards new heights of success.
Throughout his career, Melgarejo has been instrumental in pioneering innovative methodologies in consumer intelligence, recognizing the growing importance of data-driven strategies in today’s fast-evolving retail and business landscape. His leadership underscores NIQ’s dedication to empowering clients with actionable insights that drive meaningful business outcomes.
“We couldn’t be more excited to introduce our new Strategic Analytics & Insights group, which reflects our commitment to providing clients with the Full View™,” said Melgarejo, President of Strategic Analytics & Insights at NIQ. “At NIQ, our mission is to uncover what people want and why. We achieve this by harnessing our strengths in revenue growth management, brand strategy, consumer insights, precision activation, and innovation. This integrated approach allows us to empower businesses to make smarter decisions, tackle complexity head-on, and confidently take their next big step. This launch marks a pivotal moment in NIQ’s journey, one that will shape the future of analytics and insights for years to come.”
Client Validation: Industry Leaders Endorse NIQ’s Strategic Vision
NIQ’s expertise in analytics and insights has garnered acclaim from industry leaders who recognize the company’s unmatched ability to provide cutting-edge solutions. Jeremy Benhammou, Global Director Insights at AB InBev, highlighted NIQ’s role as a key partner in their innovation and market testing efforts.
“We consider NIQ our go-to partner for packaging testing, consistently delivering sharper insights, reliable results, and well-crafted KPIs,” said Benhammou. “Their performance surpasses that of any other partners we have worked with. Our analytics teams have independently validated the precision and stability of NIQ’s pack testing results, making them the gold standard in the industry.”
This endorsement reinforces NIQ’s credibility as a trusted partner in consumer intelligence, offering best-in-class analytics that help brands refine their strategies and maintain a competitive advantage.
Going Beyond Data: NIQ as an Extension of Client Teams
NIQ’s Strategic Analytics & Insights group operates beyond conventional consultancy, positioning itself as an extension of the client’s team from ideation to execution and beyond. Unlike traditional analytics firms that provide isolated data points, NIQ integrates a holistic approach, enabling clients to seamlessly navigate the complexities of today’s business environment.
NIQ’s unmatched access to proprietary data sets, world-class methodologies, and global subject matter experts ensures that businesses receive highly tailored solutions that address their unique challenges. By leveraging expertise across diverse practice areas, NIQ delivers insights that drive real impact, helping brands to innovate rapidly, execute efficiently, and connect with their audiences in more meaningful ways than ever before.
The Future of Analytics: What This Means for Businesses
With the launch of Strategic Analytics & Insights, NIQ is setting a new benchmark for the industry. This move is not merely about data collection—it’s about turning insights into actionable strategies that drive sustainable growth. Businesses that partner with NIQ can expect:
- Greater Clarity in Decision-Making – By simplifying complex data, businesses gain a clear and comprehensive view of their market landscape.
- Faster Time-to-Market – Through predictive analytics and innovative testing methodologies, companies can accelerate their product launches and marketing campaigns.
- Enhanced Brand Performance – Sophisticated insights enable businesses to optimize their branding, refine media strategies, and build deeper connections with their target audiences.
- Data-Driven Innovation – By harnessing consumer insights and behavioral data, companies can develop groundbreaking products that align with evolving consumer needs.
A Defining Moment for NIQ and Its Clients
The launch of the Strategic Analytics & Insights organization marks a defining moment for NIQ and its clients. By integrating advanced analytics with human-centric insights, NIQ is not only reinforcing its industry leadership but also empowering businesses to thrive in an increasingly data-driven world.
As the market continues to evolve, businesses that embrace NIQ’s Full View™ approach will be better positioned to adapt, innovate, and succeed. The future of analytics is here, and NIQ is leading the way, ensuring that clients remain at the forefront of strategic decision-making and business excellence.
