NielsenIQ Launches Strategic Analytics & Insights Organization to Accelerate Client Success
NielsenIQ (NIQ), recognized as a global leader in consumer intelligence, has announced the launch of its new Strategic Analytics & Insights organization. This initiative marks a significant evolution in the company’s offerings, as it integrates Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES. By leveraging its vast datasets, NIQ aims to help clients make faster, more informed decisions in an increasingly complex marketplace. This launch reflects the company’s ongoing commitment to delivering unrivaled value through comprehensive market research and consumer insights, reinforcing its promise to provide clients with the Full View™ of their consumers and business environments.
The creation of the Strategic Analytics & Insights organization is part of NIQ’s broader vision to offer clients powerful, actionable insights that drive growth and operational success. This new division will focus on four primary areas: Consumer Behavior and Insights, Innovation Powered by BASES, Brand & Media, and Analytics & Activation. Each of these practice areas is designed to address key aspects of a brand’s growth journey, from consumer understanding to strategic execution.
The Four Key Practice Areas:
- Consumer Behavior and Insights:
This area is focused on helping clients understand consumer motivations and behaviors at a deeper level. By translating human insights into actionable strategies, the organization enables brands to craft personalized and targeted approaches that resonate with consumers. Understanding what drives purchase decisions, how consumers make choices, and how they evolve over time provides invaluable direction for brands seeking to connect with their audiences on a meaningful level. - Innovation Powered by BASES:
Innovation is at the heart of growth, and the BASES unit plays a crucial role in driving it. This practice area focuses on the creation and development of new ideas, products, and activation strategies that can fuel business expansion. From conceptualization to product development and launch, BASES equips brands with the tools and methodologies needed to turn innovative ideas into market successes. By using NIQ’s proprietary data and expertise, brands can optimize their innovation processes to ensure that new products meet consumer needs and expectations, ultimately driving profitability. - Brand & Media:
Building a lasting connection with consumers requires precise and strategic brand management. The Brand & Media practice area helps businesses refine their brand positioning and media strategies, ensuring that their message reaches the right audience at the right time. By analyzing brand perception, consumer sentiment, and media effectiveness, this group enables businesses to fine-tune their communications, optimize marketing spend, and build strong brand equity that drives long-term success. - Analytics & Activation:
In today’s fast-paced business environment, it’s not enough to simply have good strategies; they must be executed with excellence. The Analytics & Activation practice area focuses on transforming data and strategies into actionable insights that guide businesses in their day-to-day operations. By providing in-depth analysis and data-driven recommendations, this area enables companies to execute their plans effectively, make smarter business decisions, and achieve operational excellence across their organizations.
Leadership and Vision:
Ramon Melgarejo, a seasoned NIQ and industry expert, leads the newly-formed Strategic Analytics & Insights organization. With a proven track record in driving growth through data and consumer insights, Ramon brings a wealth of experience to his new role. His leadership and client-centric approach are poised to shape the future of the organization, ensuring that it delivers maximum value to clients.
Ramon’s deep understanding of consumer behavior and predictive analytics is central to the organization’s mission. His expertise in behavioral science, coupled with his ability to translate data into actionable strategies, positions him as the ideal leader for this initiative. Under his guidance, the Strategic Analytics & Insights team is well-positioned to empower clients to make more informed decisions and navigate the increasingly complex business landscape with confidence.
“We couldn’t be more excited to introduce our new Strategic Analytics & Insights group, which reflects our commitment to providing clients with the Full View™,” said Melgarejo. “At NIQ, our mission is to uncover what people want and why, and we do that by combining our strengths in revenue growth management, brand strategy, consumer insights, precision activation, and innovation. By bringing these capabilities together, we’re empowering businesses to make smarter decisions, tackle complexity, and confidently take their next big step. This move not only delivers greater value for our clients but also marks a pivotal moment in our journey toward an exciting and dynamic future.”
Client Impact and Testimonials:
The launch of the Strategic Analytics & Insights organization is already making waves in the business world, with clients expressing their excitement about the value NIQ brings to their operations. Jeremy Benhammou, Global Director of Insights at AB InBev, highlighted the exceptional performance of NIQ’s analytics and testing capabilities, particularly in packaging. He said, “We consider NIQ our go-to partner for packaging testing, consistently delivering sharper insights, consistent results, and well-crafted KPIs. Their performance surpasses any other partners we have worked with. Our analytics teams have independently validated the precision and stability of NIQ’s pack testing results, making them the gold standard in the industry.”
This testimonial underscores the immense value that NIQ provides to its clients. By acting not only as a service provider but as a true extension of their teams, NIQ helps companies develop tailored solutions that meet their unique challenges. Clients benefit from the company’s extensive global data sets, cutting-edge methodologies, and local expertise, which combine to offer unparalleled support in navigating competitive markets.
Holistic Approach to Client Success:
What sets NIQ’s Strategic Analytics & Insights group apart is its holistic approach to solving client challenges. Rather than simply providing data or insights in isolation, the organization integrates various disciplines to offer clients a comprehensive view of their business. This collaborative approach allows businesses to innovate more quickly, execute more effectively, and build stronger, more meaningful connections with their customers.
NIQ’s access to vast, proprietary data sources is a key advantage in this process. By leveraging this data, the organization helps clients stay ahead of market trends and make proactive, informed decisions. Additionally, the company’s focus on integrating consumer insights with analytics enables clients to create more precise, impactful strategies across every aspect of their operations.
The new division also emphasizes continuous engagement with clients, ensuring that insights are not only delivered but also implemented in a way that drives tangible results. Whether through advanced analytics, brand strategy optimization, or innovation management, NIQ’s team works closely with clients from ideation to execution, providing the support needed to turn insights into action.
The launch of the Strategic Analytics & Insights organization is just the beginning of what promises to be an exciting journey for NIQ and its clients. By combining its extensive data sets with cutting-edge analytics and consumer insights, NIQ is empowering businesses to make smarter decisions, overcome complex challenges, and achieve long-term growth.
As businesses face increasing pressure to adapt to a rapidly changing landscape, having a partner like NIQ can make all the difference. The company’s ability to deliver a Full View™ of the market, combined with its innovative approach to data and insights, positions it as a trusted advisor for companies looking to thrive in the modern business environment.
In conclusion, the launch of NIQ’s Strategic Analytics & Insights organization represents a major leap forward in the company’s mission to help clients navigate complexity and drive growth. With its comprehensive service offerings, deep expertise, and client-centric approach, NIQ is poised to play a pivotal role in shaping the future of consumer intelligence. For businesses seeking to gain a competitive edge and drive success in the market, NIQ’s new division provides the tools, insights, and strategies necessary to achieve their goals.
