In the first quarter of 2024, Weedmaps, a prominent online cannabis marketplace, significantly expanded its influence in the New York cannabis sector through various initiatives. These included sponsoring industry events, aiding legacy operators in transitioning to the licensed market, and launching marketing campaigns aimed at enhancing consumer awareness.
Jackie Gonzalez-Becerra, Vice President of Revenue at Weedmaps, emphasized the company’s longstanding support for the New York cannabis community, attributing the current market momentum to their consistent efforts. Weedmaps prioritizes community engagement and cultural integration, essential aspects of the cannabis industry.
As New York witnesses a transition to the legal market, Weedmaps focuses on onboarding all licensed retailers swiftly. By June 6, 2024, the platform had already integrated 131 licensees. Weedmaps also provided insights into consumer behavior in New York during Q1 2024:
- Cannabis flower constituted over half of the orders (53%), surpassing the national average of 48%.
- Edibles were ordered 27% of the time, higher than the national average of 18%.
- Vape pen orders were lower at 15% compared to the national average of 25%.
The data also revealed demographic trends:
- Consumers over 50 predominantly ordered edibles (54% in NY vs. 45% nationally).
- Consumers under 50 showed a preference for vape pens (26% in NY vs. 43% nationally).
Additional insights highlighted New York’s higher Average Order Value (AOV) and basket size through Weedmaps compared to the national average in Q1. However, there’s room for growth in delivery services, with 44% of orders opting for delivery compared to 60% nationally.
Weedmaps emphasizes community-building in New York, partnering with local initiatives like On the Revel since 2021. Their approach, characterized by genuine engagement and support, has earned praise from local leaders like Jacobi Holland and Lulu Tsui.
Vladimir Bautista, CEO of Happy Munkey, a native New Yorker and cannabis advocate, commends Weedmaps for its commitment to New York’s culture and community. Bautista highlights Weedmaps’ role in promoting equity and visibility for minorities and small businesses in the cannabis market.
Beyond events and partnerships, Weedmaps serves as a crucial resource for residents and tourists navigating New York’s evolving legal landscape. The Weedmaps app and website help ensure consumers patronize legal, licensed cannabis businesses, contributing to a safer and more regulated industry.
