NEC X, the Silicon Valley-based venture studio backed by NEC’s cutting-edge technologies and global network, has announced the graduation of Clikr from its esteemed Elev X! Ignite program. In addition, NEC X has invested in Clikr to support the growth of its AI-powered MarTech platform. This innovative solution revolutionizes how brands engage with customers by leveraging authentic user-generated video content, creating new monetization opportunities for everyday users and devoted fans.
Clikr is transforming the marketing landscape in the fashion and beauty industries by promoting genuine customer interactions and experiences through shareable video reviews. This platform enables brands to establish deeper, more meaningful connections with their target audiences. By utilizing advanced AI-driven tools, Clikr helps brands turn passive customers into loyal advocates who share authentic, personal, and engaging stories about their experiences with products.
“Clikr embodies the innovation and excellence that NEC X aims to foster in all our startups,” said Shintaro Matsumoto, President and CEO of NEC X. “Their AI-driven solution holds immense potential to reshape purchasing experiences through possible collaborations with NEC’s technologies, ultimately enriching lives. Clikr has redefined user engagement and is setting new standards for how brands connect with their audiences.”
The platform’s unique approach to user-generated content not only amplifies brand reach but also addresses the growing demand for authenticity in marketing. Recent studies reveal that incorporating genuine customer reviews can increase the likelihood of a product purchase by over 270%. Clikr capitalizes on this trend, providing fashion and beauty brands with tools to transition seamlessly into social commerce.
Clikr’s easy-to-use interface connects brands with passionate content creators, cultivating an authentic community of advocates. These advocates transform casual viewers into loyal customers by sharing shoppable videos and showcasing their genuine experiences. Brands can also screen top-performing creators, monitor the real-time impact of their content, and maximize their reach with Clikr’s advanced analytics tools. The company is already gaining significant traction in the fashion and beauty sectors, proving its potential as a game-changer in e-commerce strategies.
“We are incredibly thankful for the support and resources provided by NEC X throughout our journey,” said Laura Khoudari-Rico, CEO of Clikr. “The Elev X! Ignite program has been instrumental in refining our technology and business model. This support has accelerated our growth and prepared us for the next chapter of our mission to transform customer engagement.”
NEC X’s Elev X! Ignite program is designed to turn early-stage founders into seed-ready startups by offering strategic collaboration, engineering expertise, R&D resources, and up to $200,000 in equity funding. Over six to nine months, Clikr worked closely with NEC X’s team of engineers, industry experts, and mentors to refine its product, validate its business model, and prepare for scalable market entry. Clikr joined the program as part of Batch 10, which commenced in Q3 2023.
The completion of the Elev X! Ignite program positions Clikr for substantial growth and market impact. Its AI-driven MarTech platform provides a cost-effective solution for driving product exposure, increasing web traffic, and converting sales, making it a preferred choice for brands looking to enhance their digital presence.
To learn more about Clikr and explore its advanced technology, visit www.clikr.ai.
NEC X is now accepting applications for the latest Elev X! Ignite cohort, Batch 13. For more details on the program and how to apply, visit www.elev-x.com.
About NEC X
NEC X serves as a powerhouse for innovation, supporting disruptive startups with access to NEC’s 125 years of expertise in IT and network technologies. Since its launch in 2018, NEC X has helped create and grow over 130 startups. The Elev X! programs—Ignite and Boost—fast-track startup success by connecting innovators with NEC’s 45,000 patents, global network of mentors and advisors, access to 55+ international markets, and an $8 billion R&D ecosystem.
For more information, visit www.nec-x.com.
About NEC Corporation
NEC Corporation has established itself as a global leader in integrating IT and network technologies, driven by its vision of “Orchestrating a brighter world.” NEC is committed to fostering social values such as safety, security, fairness, and efficiency to build a more sustainable future. Through its innovative solutions, NEC empowers businesses and communities to adapt to rapidly changing markets and societal needs.
For more information, visit www.nec.com.
