Nautica Launches Women’s Fragrance Line with Lily Chee: Rose Island and Jasmine Coast Inspired by Coastal Culture
Discover Nautica’s new mood-boosting fragrances for women, fronted by American actress and YouTuber Lily Chee, capturing the essence of coastal culture and self-discovery.
March 2025 — Nautica Fragrances is making waves with its exciting expansion into the women’s fragrance market, introducing two captivating scents: Rose Island and Jasmine Coast. Rooted in the brand’s iconic coastal heritage, these fragrances are designed to evoke cherished memories, enhance moods, and inspire authenticity. Leading the campaign is Lily Chee, a rising star known for her genuine connection with Gen Z audiences through relatable content that celebrates individuality and adventure.
A Perfect Match: Lily Chee Embodies Nautica’s Spirit
As the face of the campaign, Lily Chee perfectly aligns with Nautica’s vision of embracing authenticity and exploration. Her ability to resonate with younger audiences makes her an ideal ambassador for this launch.
“I am thrilled to partner with Nautica to represent this exciting time for the brand,” said Lily Chee. “I love the connection to the ocean and the coastal culture that the brand is rooted in. There’s something magical about being by the sea—the salty air, how your hair feels, the way you’re fully present in the moment. It’s beautiful and grounding. I can’t wait to embark on this journey with Nautica and inspire others to reconnect with their true selves.”
Lily’s passion for the ocean mirrors Nautica’s commitment to celebrating life’s simple joys and fostering a sense of discovery. Her involvement adds a personal touch to the campaign, inviting fans to explore their own adventurous spirits while indulging in these mood-boosting fragrances.
Mood-Boosting Scents Designed for Self-Discovery
The two new fragrances—Rose Island and Jasmine Coast—go beyond traditional perfumes, offering wearers not just a scent but an emotional experience tied to nature and nostalgia.
Rose Island: Floral Amber Elegance
Inspired by the invigorating energy of the sea, Rose Island evokes feelings of positivity, happiness, and confidence. Its vibrant composition includes:
- Top Notes: Lemon sorbet accord, orange, mandarin
- Heart Notes: Rose, bamboo, ginger gold apple
- Base Notes: Dewy marine, sea moss, cedarwood
This floral amber scent captures the refreshing essence of the coastline, transporting users to sunlit shores where they feel empowered and alive.
Jasmine Coast: Floral Fruity Serenity
For those seeking calm and relaxation, Jasmine Coast offers a soothing blend inspired by the serene beauty of the sea. Its harmonious notes include:
- Top Notes: Pear, pink pepper leaf, mandarin
- Heart Notes: Coastal jasmine, ylang-ylang, violet
- Base Notes: Sea moss, ambergris, cloud musk
This floral fruity fragrance creates a tranquil escape, reminiscent of golden-hour moments spent by the water, where time slows down and peace prevails.
Both fragrances come as part of a duo, including an Eau De Parfum and a Body Mist, ensuring long-lasting freshness throughout the day.
Packaging That Reflects Coastal Beauty
The design of the products embodies the campaign’s creative concept, “It’s In Your Nature.” The packaging draws inspiration from the calming waters of the ocean and the warm hues of the beach at sunset. Each bottle features a cap resembling the sun, while the glass reflects the shimmering reflection of sunlight on the water during sunrise or sunset. This thoughtful design invites users to embrace nostalgia and reconnect with their playful, curious selves.
Coty and Nautica: A Partnership Built on Authenticity
The collaboration between Coty and Nautica marks an exciting milestone in expanding the brand’s reach within the fragrance industry. According to Stefano Curti, Coty Chief Brands Officer for Consumer Beauty, “We are thrilled to expand Nautica’s fragrance offerings, engaging existing consumers while reaching a whole new audience. Lily Chee’s authentic representation of the brand’s heritage and vision makes her the perfect choice to lead this campaign.”
By blending timeless coastal charm with modern sensibilities, Nautica aims to captivate both loyal customers and newcomers alike.
Availability and Pricing
Starting March 2025, the Nautica Women’s Fragrance Line will be available exclusively on Amazon for $34.99 per set (including both Eau De Parfum and Body Mist). Whether you’re drawn to the uplifting vibes of Rose Island or the calming allure of Jasmine Coast, these fragrances promise to elevate your everyday experiences.
For more information, imagery, pricing, or sample requests, please contact Genesis Bazo at [email protected].
Stay tuned for further announcements and updates from Nautica by visiting their official website or following them on Instagram.
