MyForest Foods Co. announced today that their award-winning product, MyBacon strips, will now be available to West Coast consumers for the first time through a strategic retail partnership with Good Eggs. Good Eggs, an online grocery platform, combines the quality of a farmer’s market with the convenience of home delivery. This collaboration marks a significant milestone for MyForest Foods as they aim to make MyBacon available nationwide.
Driven by consumer demand, MyForest Foods’ expansion to the West Coast is their first retail venture outside the East Coast and their first foray into the online marketplace. Starting today, customers in the Los Angeles and San Francisco areas can order MyBacon from Good Eggs without a subscription.
“Since our inception, we’ve been diligent in selecting our retail partners, and our first West Coast and online marketplace partner is no exception,” said Deb Battista, Chief Customer Officer of MyForest Foods. “While we’ve traditionally partnered with independent natural foods retailers, we’re impressed by Good Eggs’ dedication to sustainability and high sourcing standards. The synergy between our teams is remarkable – we’re excited to grow our brand alongside theirs.”
Good Eggs joins a growing list of MyBacon retailers, which includes Whole Foods and MOM’s Organic Market. Following a successful showcase at the Natural Products Expo West in Anaheim and winning the 2024 NEXTY Award for Best Vegan Product, this bicoastal expansion comes at a perfect time, with consumers nationwide eager to try MyBacon. Now available in over 550 retailers, MyForest Foods is focused on expanding their West Coast presence and continuing their East Coast growth before the end of 2024.
“At Expo West, we were overwhelmed by the love and excitement for our product from our West Coast fans,” said Sarah-Marie Cole, Chief Marketing Officer of MyForest Foods. “Since day one, we’ve received requests from consumers nationwide asking us to bring our product to their local retailers. We’re humbled that today we can finally do that for those in Los Angeles and San Francisco, and we look forward to expanding further for our loyal supporters.”
“We take great pride in sourcing products for our customers who prioritize sustainability, freshness, and taste, and we are confident that MyForest Foods’ MyBacon product is a perfect fit for them,” said Trei Campbell, Head of Food at Good Eggs. “Not only does MyBacon taste delicious, but as a whole-cut plant-based product, it aligns with our focus on animal welfare and simplicity.”
“This expanded geographic availability is a crucial step toward our mission of feeding the future,” said Greg Shewchuk, CEO of MyForest Foods. “We are thrilled that MyBacon is now available on the West Coast and are eager to continue expanding throughout the United States.”
MyBacon is a plant-based and Kosher-certified meatless bacon made from just five ingredients: organic oyster mushroom mycelium (the nutrient-rich root structure), salt, organic sugar, organic coconut oil, and natural flavors. With a taste, smell, and texture similar to traditional bacon, MyBacon’s light-touch farming and production process uses less land and water and produces less carbon than conventional pork production.
To stay connected and keep up-to-date with MyForest Foods, visit myforestfoods.com and follow them on Instagram and LinkedIn. MyBacon can be found in the refrigerated, plant-based section of participating retailers and is available for delivery through Good Eggs in Los Angeles and San Francisco.
