In collaboration with Amazon, Stackline, a leading AI-driven platform for retail intelligence and activation, has launched an advanced Multi-Retailer Attribution solution. This innovative tool revolutionizes how brands measure the impact of their advertising across multiple retailers, both online and brick-and-mortar, addressing longstanding industry challenges.
The digital advertising landscape has become increasingly complex, demanding more precise data for effective budget allocation and optimization. Traditionally, attribution models focused on individual retailer performance, leaving brands unaware of the broader impact of their media investments across different channels.
Stackline’s Multi-Retailer Attribution integrates proprietary audience technology with Amazon Marketing Cloud, enabling brands to comprehensively track consumer purchases driven by their Amazon advertising across major retailers. This approach provides granular insights into consumer behavior, connecting engagements with Amazon ads to purchases made elsewhere, whether online or in physical stores.
A notable success story involves a multinational grocery client leveraging Stackline’s technology during a Thursday Night Football campaign. By investing in dynamic advertisements across multiple brands, they generated significant ad-attributed sales across retailers such as Walmart, Kroger, and Target, both online and offline.
Analysis conducted in an AMC Cleanroom with Stackline Multi-Retailer Attribution revealed that viewers exposed to these ads contributed an additional $63 million in sales across retail partners beyond Amazon. This demonstrates the effectiveness of targeted advertising and robust data integration in driving substantial sales growth across the retail ecosystem.
“This announcement marks a pivotal moment in digital advertising analytics,” stated Michael Lagoni, CEO of Stackline. “Through our partnership with Amazon, we provide clients with a unified view of customer journeys that transcends traditional single-retailer boundaries. This capability empowers brands to optimize their advertising spend effectively and maximize ROI.”
Key features of the Multi-Retailer Attribution solution include:
- Omnichannel Measurement: Integration of Stackline’s Shopper OS data with Amazon Marketing Cloud offers a comprehensive view of sales attribution across multiple retailers.
- Actionable Insights: Detailed analytics enable brands to understand consumer behaviors and refine advertising strategies across diverse channels.
- Advanced Targeting & Personalized Messaging: Enhances ad efficiency and engagement through tailored audience targeting and messaging strategies.
“Stackline’s technology combined with Amazon’s data capabilities allows brands to see the full impact of their advertising efforts, not only on Amazon but also across both online and offline sales channels,” added Mitch Keidan, Co-founder and Head of Product at Stackline.
For more information about Stackline’s Multi-Retailer Attribution, please visit www.stackline.com.
