Movista, a leading provider of retail execution solutions, has published a new whitepaper designed to assist merchandising teams in preparing for Section 204(d) of the U.S. Food & Drug Administration’s Food Safety Modernization Act (FSMA). These new compliance measures, aimed at enhancing the tracking and tracing of food products throughout the supply chain, will take effect in January 2026.
“Beyond Compliance: Understanding the Impact of the Food Traceability Final Rule on Merchandising Teams”
Since FSMA’s enactment in 2011, the FDA has been developing this food traceability rule, which mandates that certain food manufacturers improve data accessibility and their response capabilities during recalls and outbreaks.
“We hope this report will help retail leaders better prepare for the 2026 deadline with increased confidence,” said Jason McGinnis, President and COO of Movista.
The whitepaper highlights not only the public health risks associated with food recalls but also the financial impact of inefficient recalls on the retail industry. It contrasts the current traceability supply chain with the new requirements outlined in Section 204.
“Our goal is not just compliance but to transform these mandates into opportunities for frontline teams to enhance their effectiveness in delivering fresh, healthy food to consumers,” said Stan Zylowski, co-founder and CEO of Movista. “This can be a win-win situation.”
The report also explores the evolving retail technology landscape, including tools like blockchain, artificial intelligence, and retail execution software, to help leaders adapt to these regulatory changes.
“By quickly identifying and removing contaminated food from shelves, we ensure safer families and a better retail environment,” McGinnis added. “Movista is here to facilitate that process.”
To understand how grocery retail teams can effectively prepare for FSMA 204, read “Beyond Compliance: Understanding the Impact of the Food Traceability Final Rule on Merchandising Teams” for comprehensive insights on the new FDA mandates and their implications for your in-store staff, shoppers, retail partners, and bottom line.
[View the report here.]
About Movista:
Movista offers a platform designed to enhance the surveying, communication, execution, and reporting processes for retailers, manufacturers, and third-party merchandising teams. With real-time alerts and in-app compliance features, Movista’s SaaS platforms help frontline teams mitigate risks and adhere to regulatory requirements, revolutionizing retail operations.
