Mizuno USA Launches New Composable E-Commerce Website on BigCommerce
BigCommerce, a leading open SaaS and composable e-commerce platform designed for growing and established B2C and B2B brands, has announced the successful launch of Mizuno USA’s new website on its platform. Mizuno, a globally recognized sports brand, has adopted a composable commerce approach to future-proof its business while achieving significant cost reductions.
“The thing that sticks out most for me, though, is how we streamlined our checkout process,” said Casey Rodriguez, direct-to-consumer manager at Mizuno USA.
A Modern Approach to E-Commerce
Mizuno USA’s new digital strategy aimed to align its evolving business goals with a cutting-edge technological infrastructure. The brand’s transition to a composable commerce architecture on BigCommerce features integrations with Deck Commerce for order management and Bolt Commerce for checkout. This move was facilitated by Mira Commerce, an award-winning design agency that led the website’s construction.
“Our go-to-market strategies and business objectives had changed a lot over the years,” said Rodriguez. “Modernizing our e-commerce platform has allowed Mizuno USA to enhance customer experience, respond to market demands, and support ongoing growth and innovation in the competitive global athletic apparel market. We’ve already seen a 12% increase in average order value.”
Key Improvements from the Migration
Switching to BigCommerce brought notable improvements across three critical areas:
1. Enhanced Customer Experience
- Real-Time Product Availability: Transitioning from scheduled updates to real-time availability improved product listing accuracy.
- Streamlined Checkout: Integrating Bolt Commerce’s one-click checkout reduced customer checkout time by 90%.
“The seamless checkout experience has been a game changer for us,” Rodriguez added.
2. Future-Ready Flexibility
- Composable Framework: Mizuno’s new architecture ensures that services and functionalities can be updated or replaced with minimal disruption.
- Innovation and Experimentation: Access to BigCommerce’s expansive app marketplace enables quick, cost-effective trials of new features and services.
3. Operational Efficiency
- Optimized Processes: Improved order management and checkout systems have reduced operational friction and enhanced business performance.
- Faster Campaign Deployment: Marketing teams now deploy site content and campaigns 40% faster, increasing capacity without additional expenses.
Challenges of the Legacy System
Before migrating to BigCommerce, Mizuno USA relied on a legacy e-commerce stack with limited core functionality and a closed architecture. Integrating third-party services or adding new features required substantial investments, while the absence of an active app marketplace further restricted the brand’s ability to innovate. These limitations led to unmet customer needs and missed opportunities for growth.
By adopting a composable commerce site based on MACH Alliance principles—microservices-based, API-first, cloud-native SaaS, and headless architecture—Mizuno overcame these hurdles. The BigCommerce platform’s competitive pricing, robust technology, and strong customer service aligned perfectly with Mizuno USA’s vision.
A Collaborative Success Story
“With an eye on the future and scalability, Mizuno USA adopted an innovative composable approach to digital architecture that delivers the flexibility and agility needed to meet customer demands,” said Al Williams, General Manager of B2C at BigCommerce. “Working with Mira Commerce and leveraging our open platform, Mizuno now has a beautiful site that scales for future growth.”
Mira Commerce played a pivotal role by designing and developing custom apps and microservices using Amazon Web Services (AWS). These innovations enabled real-time and near real-time data flows between Mizuno USA’s legacy backend systems and its core digital commerce operations.
“Mizuno USA was working with a heavily customized, monolithic solution that stifled innovation,” said Sergei Ostapenko, CEO of Mira Commerce. “BigCommerce’s composable solution provided the balance of form, function, and performance that Mizuno needed.”
Growing Partnerships in Sports and E-Commerce
Mizuno USA joins an expanding list of sports and outdoor brands leveraging BigCommerce, including Cordova Outdoors, Rock Bottom Golf, and Ventum Racing. By modernizing its digital platform, Mizuno has positioned itself as a leader in customer-centric e-commerce.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is an open SaaS and composable e-commerce platform that empowers businesses of all sizes to innovate and grow online. Its enterprise-grade functionality and ease of use have made it a trusted choice for tens of thousands of companies across 150 countries.
About Mizuno USA
A subsidiary of Mizuno Corp., Mizuno USA specializes in high-performance sports equipment, apparel, and footwear. Since 1906, the company has championed the value of sports in everyday life, contributing to happiness and well-being through athletic excellence.
