Mexico’s Online Grocery Market to Surpass $60B as Consumers Embrace Convenience | 2025–2033 Forecast
Mexico Online Grocery Market Forecast & Analysis 2025–2033 Added
It has published the new “Mexico Online Grocery Market Forecast & Analysis 2025–2033” report.
According to the study, Mexico’s online grocery sector is projected to expand from USD 11.55 billion in 2024 to USD 60.43 billion by 2033, reflecting a strong CAGR of 20.18%. This rapid growth is being fueled by rising internet access, urbanization, changing consumer lifestyles, and the increasing demand for convenient, contactless shopping. Online platforms are reshaping the country’s grocery retail landscape.
Market Trends
Online grocery adoption in Mexico is accelerating, driven by evolving consumer habits, digital penetration, and the shift toward convenience. The COVID-19 pandemic significantly boosted online shopping, encouraging both retailers and consumers to embrace digital platforms. Major supermarket chains and e-commerce players now offer competitive pricing, flexible delivery, and user-friendly apps. Younger consumers and working professionals are emerging as the most active shoppers, prioritizing time efficiency and reliability.
Growth Drivers
1. Internet and Smartphone Penetration
With 107.3 million internet users in early 2024 (83.2% penetration), Mexico is experiencing a surge in digital connectivity. Mobile apps from leading retailers enable secure payments, browsing, and real-time delivery tracking, making online shopping especially popular among younger and urban consumers.
2. Urbanization and Lifestyle Changes
Mexico’s urban population (87.9% in 2025, per Worldometer) is increasingly reliant on fast, convenient solutions. Dual-income households and busy professionals are driving demand for online grocery platforms offering subscriptions, doorstep delivery, and ready-to-eat options.
3. Logistics and Delivery Infrastructure
Advancements in last-mile delivery, fulfillment centers, and route optimization are improving service quality. Partnerships with local and dark stores help reduce costs and delivery times. DHL Express Mexico, for example, invested MX$1.1 billion in logistics upgrades in 2024 to expand capacity and support SMEs.
Challenges
Cold Chain Management
Ensuring the freshness of perishables like dairy, meat, and produce remains a major hurdle. Weak refrigeration infrastructure can lead to spoilage, customer dissatisfaction, and higher costs. Companies must invest heavily in cold chain logistics to remain competitive.
Digital Payment Adoption
Despite growing digital penetration, many consumers remain wary of online payments due to cybersecurity concerns. Cash-on-delivery persists, especially in rural areas and among older populations, but it complicates returns and payment verification. Expanding trust in digital transactions is essential for sustained growth.
Key Players
The report provides detailed analysis, SWOT, and revenue insights on major companies, including:
- Tesco Plc.
- Walmart Inc.
- Auchan SA
- The Kroger Co.
- Carrefour
- Costco Wholesale Corporation
- Royal Ahold Delhaize NV
- Target Corporation
Report Highlights
- Pages: 200
- Forecast Period: 2024–2033
- Market Size 2024: USD 11.55 Billion
- Market Size 2033: USD 60.43 Billion
- CAGR: 20.1%
- Region Covered: Mexico
The report also covers segmentation by product categories, purchase type, delivery mode, and payment methods, along with regional breakdowns across Northern, Central, and Southern Mexico.
