
MessageGears Partners with Smartling to Enhance Email Localization for Vimeo
MessageGears, a leading data activation and engagement platform for enterprise brands, has announced a strategic partnership with Smartling, a leader in digital content translation and localization. Together, the two companies have integrated Smartling’s LanguageAITM technology into MessageGears’ platform, allowing Vimeo to streamline email localization and content personalization across global markets.
The partnership aims to simplify the process of creating personalized, localized content by automating the translation of email campaigns, a key requirement from Vimeo’s team. The integration helps brands, particularly those with a global presence like Vimeo, communicate effectively with their audiences in multiple languages, ensuring a more engaging experience for customers across the world.
“Vimeo prides itself on creating a great brand experience – and that starts by engaging with our customers in their own language,” said Charlie Ungaschick, CMO of Vimeo. “By integrating MessageGears and Smartling’s language technology into our workflow, we’re able to create targeted, high-quality content that communicates directly to our audience base and use real-time insights to optimize performance.”
MessageGears offers a data warehouse-native customer engagement platform tailored for enterprise brands, while Smartling uses artificial intelligence (AI) and machine learning to enhance translation workflows and deliver high-quality translations at scale. Together, these platforms are making it easier for businesses like Vimeo to localize their marketing efforts quickly and efficiently.
Key Features of the Integration
The integration between MessageGears and Smartling introduces several features that simplify and streamline the process of email localization for brands:
- Translation and Localization: MessageGears users can now translate and localize billions of words into over 450 languages, ensuring global reach and engagement with customers in their preferred language.
- Easy Submission: Email templates can be submitted for translation directly from the MessageGears platform to Smartling. Users can select supported languages and track the translation status in real-time. Once the content is ready, it is automatically imported from Smartling into MessageGears.
- Enhanced Testing: With the integration, users can preview localized content, send test emails in all translated languages, and receive notifications for each locale. By linking each recipient’s locale to the corresponding localized content, MessageGears ensures that customers receive emails in their preferred language, enhancing user engagement.
“We’re thrilled to better serve Vimeo by offering Smartling’s AI translation natively in our email builder,” said Taylor Jones, Chief Customer Officer at MessageGears. “Vimeo is leading the way in creating customer experiences that are uniquely engaging and valuable to millions of consumers. We’re excited to be part of their journey and help them exceed their customer engagement goals.”
While this integration was initially developed in response to Vimeo’s specific needs, it is now available to all MessageGears customers. This collaboration helps enterprise brands quickly adapt their marketing efforts for a global audience, offering them the flexibility and tools to create personalized content that resonates in multiple languages.
“This is a great partnership with MessageGears that will help enterprise brands quickly and easily communicate with their global customers in their local languages,” said Aisling Nolan, VP of Customer Success at Smartling. “The ability to create remarkable marketing campaigns that can be adapted for a worldwide audience opens the door to unlimited possibilities for our shared customers.”
A Game-Changer for Enterprise Brands
The partnership between MessageGears and Smartling offers significant benefits for large enterprises such as Vimeo, Expedia, Chewy, and KAYAK, which rely on MessageGears to engage customers across various stages of the buyer’s journey. With the integration, these companies can now deliver seamless, localized experiences that resonate with their diverse customer base, strengthening their global marketing efforts and improving customer satisfaction.
MessageGears empowers brands to leverage their customer data efficiently, offering real-time insights that optimize email engagement. By integrating Smartling’s AI-powered translation tools, the platform ensures that businesses can create tailored content for their audiences quickly, without compromising on quality or performance.
About the Companies
MessageGears is a data activation and engagement platform designed to help enterprises leverage their customer data across multiple channels, including email, SMS, mobile, and over 250 third-party destinations. The platform’s mission is to provide secure, efficient data access while eliminating the need for moving, copying, or syncing data. Brands like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data, ensuring seamless communication and improved ROI.
Smartling is a global leader in digital content translation and localization. Its AI-powered platform helps companies translate and localize content at scale, offering faster turnaround times and cost savings compared to traditional methods. Smartling serves hundreds of leading brands, including IHG Hotels & Resorts, Shopify, Pinterest, and Lyft.
Vimeo, a leading video experience platform, enables users to create high-quality video content and connect with their audiences around the world. Vimeo serves millions of users, from creative storytellers to large global companies, providing them with the tools to deliver innovative video experiences.
For more information on how MessageGears can help enterprise brands activate their customer data and enhance their marketing efforts, visit messagegears.com.