A leading global toy and family entertainment company, owner of one of the world’s most iconic brand portfolios, has teamed up with Outright Games, the top publisher of family-friendly interactive entertainment, to unveil the first all-console and PC video game inspired by the die-cast collectible toy brand Matchbox™. Developed by Casual Brothers, Matchbox Driving Adventures is set to launch on September 20, 2024, for Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC via Steam and the Microsoft Store. This game will enable players to unlock, customize, and race digital versions of their favorite authentic Matchbox vehicles, competing alone or with up to four friends in local multiplayer across six diverse environments and numerous tracks.
Check out the full game announcement trailer and additional assets here.
Matchbox Driving Adventures is designed to cater to various playstyles with two distinct game modes. Adventure Mode lets players leisurely explore Matchbox Adventure Island, solving intriguing problems for its inhabitants in rich, evolving landscapes. In contrast, Competition Mode offers a series of uniquely varied tracks for an exhilarating racing experience.
Perfect for both newcomers and longtime fans of the brand, Matchbox Driving Adventures offers a dynamic experience that honors the storied legacy of Matchbox. Players will have the opportunity to:
- Customize and race 12 original Matchbox vehicles
- Explore six unique environments and race across 14 different tracks with multiple variations
- Complete over 30 quests in Adventure Mode
- Compete with up to four players in local multiplayer in Competition Mode
“Bringing Matchbox back to consoles and PC is a significant milestone for Mattel Digital Games,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “Outright Games has captured the essence of Matchbox, creating an engaging world that beckons families to explore and compete with the model cars they know and love. We are eager to introduce a new generation to the legacy of Matchbox as they discover the joy of exhilarating real-world adventures and the thrill of the open road.”
“Working with Mattel on Matchbox Driving Adventures has been an incredible opportunity to adapt a legacy brand for a video game,” added Stephanie Malham, Managing Director of Outright Games. “Creating faithful replicas of some of the most iconic vehicles under the label has been a tremendous labor of love that we know collectors and newcomers will enjoy unlocking and customizing as they navigate the game. We’re looking forward to fans of all ages getting hands-on with the different modes and exploring what Matchbox Driving Adventures has to offer.”
Founded in 1953 by automotive enthusiast Jack Odell, the legendary Matchbox brand originated from a challenge to create a toy that fit inside a matchbox for his daughter to bring to school. This led to the iconic “matchbox car,” captivating her school friends and giving rise to a brand that has brought miniature die-cast car and vehicle models to children and collectors worldwide. Over the past 70 years, Matchbox has expanded to include model kits, action figures, and large-scale models, maintaining high standards of authenticity that have driven its success. Today, two Matchbox cars are sold every second worldwide, and Mattel has announced plans to adapt the brand into a live-action film, marking a new chapter in its storied history.
To learn more about Matchbox Driving Adventures and discover more upcoming games published by Outright Games featuring Mattel franchises, follow Outright Games on YouTube (@OutrightGames), X (@Outright_Games), and Instagram (outright_games).
