SharkNinja, Inc. (NYSE: SN), a global leader in product design and technology, has announced the appointment of Kleona Mack as the Chief Marketing Officer (CMO) for its Shark Beauty™ division. This strategic move underscores the company’s commitment to innovation and consumer-centric growth in the beauty sector.
Kleona Mack’s Role and Vision
In her new role, Mack will oversee all marketing initiatives for Shark Beauty’s innovative hair care and skincare tools portfolio. She will report directly to Neil Shah, Chief Commercial Officer at SharkNinja. Mack’s responsibilities will include leading the brand’s growth strategy, collaborating with product design and engineering teams to influence the product roadmap, and ensuring that consumer insights are integral to marketing efforts.(SharkNinja)
Expressing her enthusiasm, Mack stated, “I’m thrilled to join the SharkNinja team at such a pivotal point in the brand’s journey. Shark is redefining the beauty category—not just with groundbreaking, high-performance devices, but with a bold, consumer-first approach that’s setting a new standard for how brands engage with consumers. There’s an incredible energy here, driven by innovation, and a deep understanding of what today’s consumers truly want.”
Neil Shah’s Endorsement
Neil Shah praised Mack’s appointment, highlighting her consumer-focused approach: “Kleona is a consumer-obsessed marketer—she puts the consumer at the center of everything she creates. Her ability to translate real-time consumer feedback into product innovation and compelling brand moments, paired with her strategic use of social platforms and powerful partnerships, has transformed how beauty brands show up in culture. She brings a uniquely innovative approach to marketing—constantly pushing boundaries, testing new formats, and turning emerging trends into lasting brand impact.”
Mack’s Previous Experience at Glossier
Before joining SharkNinja, Mack served as the CMO at Glossier, a role she took on in 2021. During her tenure, she played a pivotal role in expanding Glossier from a direct-to-consumer brand to Marketing establishing retail partnerships with Sephora and Space NK. She also influenced Glossier’s product line, including the relaunch of the brand’s beloved Balm Dotcom lip balm and the success of the brand’s viral fragrance, Glossier You.
Mack was instrumental in forging groundbreaking partnerships, such as Glossier’s collaboration with the WNBA and the 2024 USA Women’s Basketball team for the Olympics. She also signed Olivia Rodrigo as the brand’s first celebrity ambassador and launched Glossier’s first-ever product collaboration, Swiss Miss Balm Dotcom. Furthermore, she led the evolution of Glossier’s social strategy, shifting its focus from an Instagram-first approach to driving product virality and cultural relevance on TikTok.
Prior Roles at L’Oréal and Other Companies
Before her time at Glossier, Mack spent seven years at L’Oréal, where she held various leadership roles, including Vice President, CMO Strategic Projects. She also contributed to the growth of Tarte Cosmetics Marketing and worked in merchandise planning and analytics at L Brands.
Recognition and Awards
Mack’s innovative approach to marketing and brand development has earned her recognition as an Ad Age Breakout Brand Leader, Business Insider CMO to Watch, Glossy 50 Groundbreaker, and inclusion on the Campaign US CMO 50 list.
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts, with more than 3,600 associates, the company’s products are sold at key retailers, both online and offline, and through distributors around the world.
With Mack’s appointment, SharkNinja aims to further solidify its position in the beauty industry by leveraging her extensive experience and innovative marketing strategies to drive growth and consumer engagement.
