KANE Footwear Appoints Mark Tarnuzzer as Chief Marketing Officer
KANE Footwear, a leader in the active recovery footwear industry, has announced the appointment of Mark Tarnuzzer as its new Chief Marketing Officer (CMO). With over two decades of experience in marketing and media, Tarnuzzer is set to spearhead the company’s direct-to-consumer (DTC) revenue growth, brand strategy, marketing initiatives, and e-commerce optimization.
Before joining KANE Footwear, Tarnuzzer held significant roles in prominent organizations. He served as the Senior Vice President of Global Marketing & Media at Universal Music Group, where he established in-house global marketing, data, and media operations to serve the global artist roster and commercialize revenue-generating products. His tenure at tech giants includes positions as the Global Head of Programmatic at Samsung and the Global Programmatic Lead at Apple, overseeing automation initiatives and strategic development of the businesses’ programmatic efforts. This extensive background equips him with a robust understanding of both traditional and digital marketing landscapes.
In his new role at KANE Footwear, Tarnuzzer will lead future product launches and brand campaigns aimed at increasing brand awareness, acquiring new customers, and enhancing long-term customer retention. He will also focus on strengthening partnerships, particularly those that place KANE’s active recovery footwear in the hands of elite athletes across major sports leagues such as the NFL, NBA, MLB, NHL, and NCAA.
“With years of experience under his belt across multiple categories, Mark will be an essential addition to the KANE team as we continue growing the business,” said John Gagliardi, founder and CEO of KANE Footwear. “He will bring a fresh perspective to the company in its next stage of rapid growth as more competition enters the market—helping introduce KANE to new audiences while evolving to the brand’s ethos of sustainable recovery footwear for all.”
Tarnuzzer expressed enthusiasm about his new position, stating, “Since its launch in 2021, KANE has been a leader in the footwear space, and I am eager to expedite its growth and further solidify its position as the go-to recovery shoe. The category has enormous potential, and KANE is well-positioned to continue leading the charge.”
KANE Footwear is known for its commitment to sustainability and innovation. The company’s products, including the KANE Revive and Revive AC, are made with bio-based RestoreFoam™, created from Brazilian sugarcane. These shoes are designed in collaboration with board-certified foot and ankle surgeon Dr. Daniel Geller and integrate principles of active recovery to renew the body through stimulation, circulation, and blood flow. As a Certified B Corporation and a member of 1% for the Planet, KANE emphasizes environmental responsibility alongside product performance.
Founded by former professional athlete John Gagliardi in 2021, KANE Footwear is headquartered in Westport, Connecticut. The company aims to provide performance-oriented, sustainable recovery footwear suitable for year-round use by athletes and active individuals alike.
With Tarnuzzer’s extensive experience and strategic vision, KANE Footwear is poised to strengthen its market position and continue its trajectory of growth in the active recovery footwear industry.
