Valeo Foods Group Acquires Freddi Dolciaria to Expand Presence in Italian Bakery Market
Valeo Foods Group Acquires Freddi Dolciaria SpA, Enhancing Its Presence in the Italian Bakery Sector
Valeo Foods Group, a prominent European producer of high-quality confectionery, treats, and snacks, has announced the acquisition of Freddi Dolciaria SpA, a renowned Italian confectionery and bakery company. This strategic move aims to accelerate Valeo Foods’ growth in the Southwest Europe region and bolster its position in the bakery sector.
About Freddi Dolciaria SpA
Founded in 1949 by Luigi Freddi, Freddi Dolciaria is headquartered in Castiglione delle Stiviere, Italy. The company specializes in producing airy sponge cakes and has established a significant presence in both the Italian retail market and international markets. With annual sales nearing €20 million and a dedicated team of 48 employees, Freddi has built a reputation for delivering high-quality confectionery products.
Strategic Significance of the Acquisition
The acquisition of Freddi Dolciaria strengthens Valeo Foods Group’s position in the waffles, cakes, and biscuits categories. It complements the existing Balconi business unit in Southern Europe and internationally, enhancing the group’s product portfolio and market reach. The integration of Freddi is anticipated to drive sustainable, profitable growth while increasing production capacity and operational efficiency. This move aligns with Valeo Foods’ ongoing expansion strategy in the region, following previous acquisitions Market such as Balconi in 2015, Val D’Enza in 2017, IDP Pattini in 2023, and Dal Colle in 2025.
Leadership Perspectives
Ronald Kers, CEO of Valeo Foods Group, expressed enthusiasm about the acquisition, stating: “Freddi Dolciaria is a great addition to the Valeo Foods portfolio, which already includes some of the most established and popular European cake brands. This move strengthens our product offering commercially, includes exclusive global licensing Market partnerships with leading consumer goods manufacturers, and expands our range of healthy, ‘free from’ products.
By adding Freddi Dolciaria to our portfolio, we are expanding our production and logistics capabilities with an additional, well-invested, flexible facility that will support our ambitious growth plans. This is the next step in realizing our vision of establishing Valeo Foods as the European market leader in sweet snacks.”
Alberto Alfieri, CEO of Valeo Foods, South-West Europe, added: “Freddi Dolciaria is known for producing high-quality products that consumers value. The company’s product offering and operational footprint perfectly complement Valeo Foods. We are delighted to welcome our 48 new colleagues to Valeo Foods. Together, we will make Freddi Dolciaria’s exceptional products available to an even wider audience and accelerate the growth of our South-West Europe business.”
About Valeo Foods Group
Valeo Foods Group is one of Europe’s fastest-growing food companies, specializing in confectionery, treats, and snacks. The group’s portfolio includes more than 90 brands, such as Balconi cakes and wafers, Pedro sweets, Mila, Lina, and Horalky wafers, Rowse Honey, Bernard maple syrup, Barratt’s sweets, Fox’s mints, and Kettle chips. Operating in over 100 countries, Valeo Foods supplies major retailers, discounters, e-commerce firms, kiosks and mini-supermarkets, wholesalers, and food service operators. With revenues exceeding €1.8 billion, the company employs nearly 6,000 people across 30 locations in the United Kingdom, Italy, Germany, the Netherlands, Ireland, Slovakia, the Czech Republic, and Canada. Valeo Foods Group is owned by Bain Capital.(Press Release Services)
The acquisition of Freddi Dolciaria SpA by Valeo Foods Group represents a significant step in the company’s strategy to strengthen its position in the European bakery sector. By integrating Freddi’s established product lines and operational capabilities, Valeo Foods is poised to enhance its market presence and deliver a broader range of high-quality confectionery products to consumers across Europe and beyond.
