Lotus reaffirms its position as a premier retail brand in Thailand with the reception of two esteemed marketing accolades in the Asian region. The brand clinched the ‘Top Brand 2023’ award in the supermarket category for the second consecutive year and also secured the ‘LINE Thailand Awards 2023′ accolade in the Best LINE Ads category within the retail and e-commerce segment. These accolades underscore Lotus’ leadership in the supermarket sector, showcasing its enduring appeal to consumers.
Worawan Phianlikitwong, Senior Director of the Marketing Division at Lotus, expressed gratitude and pride at the recognition received once again in the Asian region. She emphasized how winning the Top Brand 2023 award for the second year running and the LINE Thailand Awards 2023 highlights the trust customers place in Lotus as the preferred brand. This recognition also underscores Lotus’ commitment to understanding and meeting customer needs through strategic marketing initiatives aimed at enhancing customer satisfaction.
The Top Brand 2023 award, organized by Influential Brands Company Limited in Singapore in collaboration with Neo Target Company Limited in Thailand, is based on consumer insights gathered from over 1,000 Gen Y and Gen Z individuals across various industries. This recognition signifies Lotus’ resonance with the newer generations of consumers, establishing it as a brand beloved by the youth.
Furthermore, Lotus’ success extended to the LINE Thailand Awards 2023, where it was honored in the Best LINE Ads category in the retail and e-commerce segment. The award recognizes Lotus’ impactful advertising and marketing campaigns on the LINE platform throughout 2023. Campaigns such as “New Year, Lotus Happy Yai,” “Songkran Summer Fun at Lotus,” and “Rollback, Big Discounts, Really Save” stood out for their creativity and ability to engage customers effectively, fostering meaningful interactions and connections.
