Loop, a leading platform for returns and reverse logistics, has announced the launch of its new solution, Order Tracking by Loop. This feature enables merchants to create personalized tracking pages that reflect their brand identity, enhancing consumer trust and transparency. The new offering also includes personalized product recommendations, transforming order status checks into additional revenue opportunities. Loop is offering Order Tracking for free through the peak season for brands already using their returns solution.
“Order Tracking by Loop is a user-friendly solution designed to benefit both merchants and shoppers. It helps merchants enhance performance and repeat purchases while boosting consumer confidence through personalization,” said Michael Paulson, Chief Product Officer at Loop.
The Order Tracking solution optimizes the entire post-purchase experience, starting with the initial order. Research indicates that shoppers check their order status an average of 2.8 times per order, with even higher frequency among younger generations. By ensuring consistent brand representation throughout the tracking experience, Loop helps maintain consumer trust from fulfillment to delivery, extending into the returns process.
Electric Picks, a jewelry brand that adopted Loop’s Order Tracking, saw a 55.5% reduction in customer support inquiries related to new orders within three months. Jenna Barone, Senior Operations Manager at Electric Picks, noted, “Loop’s Order Tracking has significantly improved our customer relationships. Our previous system lacked customization options, but with Loop, we can keep our brand prominent and provide valuable updates. This has made our customers feel more engaged throughout their order journey.”
Order Tracking by Loop also enhances the shopper experience by allowing returns to be initiated directly from the tracking page once a package is marked as delivered. It also offers easy management of shipping errors and integrates Loop’s Smart Recommendations engine to drive repeat purchases. Brands can take advantage of free branded Order Tracking until early 2025, ensuring a successful Black Friday/Cyber Monday season.
For more information on how Order Tracking by Loop can benefit your business, visit Loop Returns.
About Loop
Loop is a leading post-purchase platform that optimizes returns, exchanges, and reverse logistics for over 4,000 top Shopify brands. Through innovative solutions such as Workflows, Instant Exchanges, Shop Now, Bonus Credit, and Offset, Loop helps brands reduce costs, increase customer lifetime value, and retain more revenue. With a robust service delivery model and extensive integration partners, Loop is the most agile returns solution available. The platform has processed over 55 million returns and helped merchants retain more than $2 billion in revenue over the past five years. Learn more at Loop Returns.
