Loop Introduces Order Tracking to Enhance Post-Purchase Experience

Loop, a leading platform for returns and reverse logistics, has unveiled Order Tracking by Loop, a new feature that enables merchants to design custom tracking pages for their customers, tailored to reflect their brand identity. This innovation not only fosters greater transparency and consumer trust but also enhances the shopping experience by offering personalized product recommendations, turning order status checks into opportunities for revenue generation. Loop is offering this new feature free of charge through the peak season for brands already using their returns solution.

“This solution is simple and intuitive, benefiting both merchants and shoppers by enhancing performance, driving repeat purchases, and building consumer confidence through personalization,” said Michael Paulson, Chief Product Officer at Loop.

With Order Tracking by Loop, brands can improve their post-purchase operations, starting from the initial order. Surveys show that customers check their order status an average of 2.8 times per order, with younger generations checking even more frequently. Providing a seamless, branded tracking experience reassures consumers and keeps the brand at the forefront of their minds throughout the journey—from fulfillment to delivery and returns.

“The addition of Order Tracking demonstrates our commitment to improving merchants’ efficiency and elevating the customer experience,” Paulson added. “This solution will help merchants enhance performance and increase consumer confidence through a personalized approach.”

Within just three months of implementing Loop’s Order Tracking solution, jewelry brand Electric Picks saw a 55.5% reduction in customer support inquiries related to new orders. Jenna Barone, Senior Operations Manager at Electric Picks, noted, “Loop’s Order Tracking has strengthened our customer relationships. Unlike our previous solution, which lacked customization, Loop allows us to keep our brand visible while providing valuable updates to customers. This has helped them feel more connected and cared for throughout their order journey.”

Order Tracking by Loop also simplifies the returns process for shoppers by allowing them to initiate a return directly from the tracking page once their package is marked as ‘delivered.’ It also helps manage any terminal shipping errors. Additionally, brands can embed Loop’s Smart Recommendations engine within the tracking page to encourage repeat purchases. Free branded Order Tracking will be available until early 2025, helping brands maximize success during this year’s Black Friday and Cyber Monday (BFCM) season.

To learn more about how Order Tracking by Loop can benefit your business, visit www.loopreturns.com/tracking.

About Loop

Loop is the leading post-purchase platform specializing in optimizing returns, exchanges, and reverse logistics for over 4,000 popular Shopify brands. With solutions like Workflows, Instant Exchanges, Shop Now, Bonus Credit, and Offset, Loop helps global brands save costs, boost customer lifetime value, and retain revenue. Having processed over 55 million returns and helped merchants recover over $2 billion in revenue over the past five years, Loop is recognized as the most agile and comprehensive returns solution available. Learn more at www.loopreturns.com.

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